Guidelines for mobile creatives

Most creative types are eligible to serve on mobile inventory, as long as they're the right size.

Common creative dimensions

Smartphone

Mobile web Mobile app
300 × 250 320 × 50 (most common)
320 × 50 320 × 480 / 480 × 320*
250 × 250 300 × 250

Tablet 

Mobile web Mobile app
300 × 250 728 × 90
728 × 90 320 × 50
160 × 600 300 × 250
468 × 60 768 × 1024 / 1024 × 768*

* Most common interstitial portrait and landscape dimensions 

Standard IAB ad sizes (for example, 728 × 90) can occasionally show on mobile devices.

Technical requirements

  • Animation duration: Ads can only animate for 30 seconds or less.

  • Autoplay: Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted.) 

  • Pop ups: Ads that spawn popups or surveys are prohibited.

  • Size: Creatives must be 150 KB or less on their initial load. Additional load must be "polite" and can't exceed 2.2 MB.

  • Technology: If your creative will be hosted on a third-party ad server and is built specifically for mobile devices (requires tapping, swiping, or other mobile interactions), select Requires MRAID in the technology type when you add the tag to Display & Video 360. Display & Video 360 supports all MRAID creative types, including MRAID 3D Cube rich media creatives.

Mobile video requirements

Mobile video creatives should follow the guidelines for video creatives.

Mobile interstitial requirements

  • File types and formats

    checkmark Supported: Image, HTML5, or Mobile Rich Media Ad Interface Definitions (MRAID) creative asset

     Not supported: 0×0 flex creatives served by third-party ad servers

  • Dimensions: The most common interstitial dimensions are 320 × 480 for smartphones and 768 × 1024 for tablets. Be sure to traffic both portrait- and landscape-oriented creatives in the same line item to ensure your line item will be eligible to bid on all interstitial bid requests.

    On Google Ad Manager, creative sizes can fit within a range based on screen dimensions. Display & Video 360 will select the largest eligible creative where possible.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue