Set up targeting

Carrier & ISP targeting

Target people by wireless carrier or internet service provider (ISP). ISP includes both wifi and wired connections based on the public IP given by the provider. Wireless carrier includes only cellular data connections, and not wifi:

  1. Navigate to line item or insertion order, then click Add Targeting > Carrier & ISP.

  2. In the section that opens, search for carriers or ISPs, then click the controls to either include or exclude them.

    You can either include or exclude carriers and ISPs, but not both.
  3. Click Done.
Target "Wifi-connected mobile devices" to target all non-cellular internet traffic on smartphones and tablets. (This is good for video or other high-bandwidth ads.)
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