Carrier & ISP targeting

Target people by wireless carrier or internet service provider (ISP). ISP includes both wifi and wired connections based on the public IP given by the provider. Wireless carrier includes only cellular data connections, and not wifi:

  1. Navigate to line item or insertion order, then click Add Targeting > Carrier & ISP.

  2. In the section that opens, search for carriers or ISPs, then click the controls to either include or exclude them.

    Carriers and ISPs can't be included in and excluded from targeting simultaneously. For example, if you include one carrier or ISP you can then include more. However, once one carrier or ISP is included, then others can't be excluded.
  3. Click Done.
Target "Wifi-connected mobile devices" to target all non-cellular internet traffic on smartphones and tablets. (This is good for video or other high-bandwidth ads.)
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