Video campaigns

Purchase video inventory

In order to buy video impressions and serve In-Stream video creatives, you have to add a video line item to an insertion order.

Create a video line item

  1. Start in an existing insertion order or create a new one.

  2. In your insertion order, click the New line item button.

  3. In the page that opens, pick Video

  4. In the following page, enter the following information for your line item:

    • Name for your line item.

      Additionally, you can create your line item as a "Draft" if you don't want it to be eligible to serve once you've saved it here. If you do want it to immediately serve as soon as its start date has occurred, create the line item as "Active".

    • Your line item's targeting. Learn more about video-specific targeting.

    • Your line item's flight dates. You can also use real-time triggers to control your line item's flight. 

    • Your Budget and Pacing settings.

      Display & Video 360 can automatically adjust your line item's budget if you've turned on automatic budget allocation for the line item's insertion order.

    • Your bid strategy.

      About CPM rates for video impressions

      Rates for video placements are significantly higher than the rates for standard display impressions. For guidance on CPM rates for video, please contact your account manager.

    • The line item's frequency cap.

    • The creatives you want to use with this line item. Learn more about our guidelines for video creatives.

      A line item won't be serveable until one or more creatives assigned to the line item is approved.
    • Your method for conversion tracking.

  5. Click Create once you're done.

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