Purchase digital video inventory

The video line item allows you to purchase digital video ad inventory. 

Compare Connected TV and video line items

Use the chart below to help you determine which line item type is right based on your needs:

	Video	Connected TV
Suggested video buying options	Desktop and mobile digital video content	TV and over-the-top content on connected TV devices
Insertion order type	Real-time bidding	Connected TV
Bidding	Automated or Fixed bidding	Automated or Fixed bidding
Targeting	All options available	Pre-selected options for the following targeting settings: Apps & URL Position Video Device The following settings are not available: Keywords Position on screen User rewarded content Browser Connection speed Carrier & ISP

Create a video line item

1. Start in an existing insertion order or create a new one.

2. In your insertion order, click the New line item button.

3. In the page that opens, pick Video. 

4. In the following page, enter the following information for your line item:

   • Name for your line item.

     Additionally, you can create your line item as a "Draft" if you don't want it to be eligible to serve once you've saved it here. If you do want it to immediately serve as soon as its start date has occurred, create the line item as "Active".

   • Your line item's targeting.

   • Your line item's flight dates.

   • Your Budget and Pacing settings.

     Display & Video 360 can automatically adjust your line item's budget if you've turned on automatic budget allocation for the line item's insertion order.

   • Your bid strategy.

     About CPM rates for video impressions

     Rates for video placements are significantly higher than the rates for standard display impressions. For guidance on CPM rates for video, please contact your account manager.

   • The line item's frequency cap.

   • The creatives you want to use with this line item. Learn more about our guidelines for video creatives.

     A line item won't be serveable until one or more creatives assigned to the line item is approved.

   • Your method for conversion tracking.

5. Click Create once you're done.