Advertisers in Display & Video 360

In Display & Video 360, advertisers represent real-life businesses that run advertising campaigns.

Assets of individual advertisers

The following assets are set at the "advertiser-level" and can be used by all insertion orders and line items that belong to the same advertiser: 

  • Creatives *
  • Pixels for conversion tracking and first-party user lists *
  • Content channels
* Please note that if Campaign Manager 360 is your ad server, you must manage your creatives and conversion tracking pixels directly in Campaign Manager 360.
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