Set up targeting

App, channel, and website targeting

Target (or exclude from targeting) apps, channels, and websites in Apps & URLs targeting

Target apps, channels, collections, and websites

From the Apps & URL targeting option you can choose to target the following options:

  • Apps: Select this option to target individual apps for Android and iOS. You can search for apps by name or app store ID. To search for apps by operating system, use the platform filter.

  • Channels: Select this option to target a custom group of related websites or apps (mobile or connected TV). You’ll need to create channels in your Display & Video 360 advertiser for them to be available for targeting. Learn more

  • Collections: Select this option to target dynamic groups of related apps. For example, a collection called “Top selling free weather apps” will always be up to date. There’s no need to track the top weather apps or manually add channels to target them. You can filter the list of collections by platform and search for specific collections. You can also click “Included apps” link for each collection to see the list of specific apps included in the collection.

  • URLs: Select this option to target Individual websites and webpages. Use the search bar to search for specific URLs.

You can either include  Green check or exclude any combination of apps, channels, collections, or URLs.

To add apps and URLs in bulk, select the option to add multiple apps and URLs at once. Enter a list of app IDs and URLs, one item per line.

Considerations

  • Line items can target a combined total of 10,000 individual apps and URLs. To target more than 10,000 apps and URLs in a line item, use channels. 
  • By default, if you target a given website (e.g., nytimes.com) and that publisher has a corresponding mobile app, Display & Video 360 will automatically target their mobile app's inventory if it's served on Google Ad Manager. If you only want to target web content, make sure you set your environment targeting accordingly. 
  • If you update targeting to an active line item, a few hours may pass before Display & Video 360 updates your line item's bidding accordingly.

Advertiser-level channel blacklists

You may see advertiser or partner channel blacklists that aren't editable within Apps & URLs targeting. These must be edited from advertiser or partner targeting settings. See blacklisting a channel from your advertiser or partner to learn more.

View all targeted apps, channels, collections, and websites

Click Download composite list to see all apps, URLs, collections, or channels that have been included for targeting.

Please note that Display & Video 360 supports two levels of subdirectory targeting (for example, www.mydomain.com/one-subdirectory-level/second-level), and up to five levels of subdomain targeting (for example, five.four.three.two.one.mydomain.com).
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