Manage your YouTube assets

You can manage all of your assets from the YouTube assets tab in your Display & Video 360 advertiser. After creating your assets, they’re eligible to appear across all line items in your advertiser that contain an eligible ad format.

On this page

• Manage location assets
• Manage affiliate location assets
• Manage sitelink assets
• Remove an association from your advertiser

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Manage location assets

Create a new location asset

Link a Google Business Profile account to automatically import all its listings to Display & Video 360. All of these listings will be eligible to show as location assets with your YouTube ads.

Note: New locations added to your Google Business Profile may take up to 24 hours to sync with your Display & Video 360 advertiser. Learn more about Google Business Profile.

Use a Google Business Profile account you manage

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. From the Location tab, select New location asset.
3. If you already manage a Google Business Profile account with the Google Account you use to sign in to Display & Video 360, it’ll be displayed as an option. Select this account.
4. If you want to use a different account from the one you manage, select Link new account and follow the instructions to use a Google Business Profile account you don’t own.
5. (Optional) If you don’t want to sync all of the listings from your Google Business Profile account, select Limit the listings synced with Display & Video 360.
   • Note: You can filter listings based on the business name or labels within Google Business Profile. A count of the listings that match your filter will be displayed.
6. Select Create.

Use a Google Business Profile account you don’t manage

Step 1 of 2: Link the Google Business Profile account

1. From your advertiser, expand Resources in the left menu and select YouTube assets.

2. From the Location tab, select New location asset.
3. Select Link new account.
4. Search for your business by domain to discover Google Business Profile accounts.
5. Select Link next to the Google Business Profile account that matches your business.
6. Confirm that the correct Google Business Profile account is showing in the preview and select Request link.

Your request will be sent to the email address of the account owner for the Google Business Profile you selected.

Step 2 of 2: Import listings

Once the Google Business Profile account is linked to your Display & Video 360 advertiser, you’ll need to import listings:

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. From the Location tab, select New location asset.
3. Select the Google Business Profile account you want to use for your location assets.
4. (Optional) If you don’t want to sync all of the listings from your Google Business Profile account, select Limit the listings synced with Display & Video 360.
   • Note: You can filter listings based on the business name or labels within Google Business Profile. A count of the listings that match your filter will be displayed.
5. Select Create.

Link multiple Google Business Profile accounts

You can link multiple Google Business Profile accounts to Display & Video 360, but you can only set location assets from one account at a time. If you want to import locations from another account, you’ll need to remove your location assets and start over.

All of your linked Google Business Profile accounts will be shown in the Linked accounts tab of your Display & Video 360 advertiser.

Note: A single Google Business Profile account can be linked to multiple advertisers.

(Optional) Apply campaign filters to your location asset

After you’ve added a location asset to your Display & Video 360 advertiser, the business locations you’ve selected become eligible to show across all YouTube & partners line items and ad groups with eligible formats.

You can filter the advertiser-level asset to specify how you want to apply the asset to specific line items or ad groups. You can create multiple filters if you have different requirements for different line items or ad groups. You can opt some line items out of having any assets or limit the locations included in other line items.

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. From the Location tab, select Apply campaign filter.
3. Select the option to apply the filter to line items or ad groups.
4. Choose the line items or ad groups you want to apply the filter to.
5. Filter the location asset based on the following options:
   • All listings
   • Synced listings with a specific Google Business Profile label or business name
   • Specific listings you pick
   • Choose No listings if you don’t want assets to show with certain line items or ad groups.
6. Select Create.

(Optional) Edit which listings you import from Google Business Profile

After you’ve added a location asset to your Display & Video 360 advertiser, you can edit which listings are imported from your linked Google Business Profile account:

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. Select your advertiser-level location asset.
3. On the page that appears, you can filter listings based on the business name or labels within Google Business Profile. A count of the listings that match your filter will be shown.
4. Select Save.

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Manage affiliate location assets

Create a new affiliate location asset

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. From the Affiliate location tab, select New affiliate location asset.
3. Select either General retailers or Auto dealers in the dropdown.
4. Choose the affiliate you want to include at the country level. Specific store locations can’t be excluded.
5. Select Save.

All of the affiliate locations will be eligible to show as assets with your YouTube ads.

Note: You can select multiple retailers, but you can’t specify the order the retailer’s locations will appear in an ad. The most relevant ad is served based on the user’s device location.

(Optional) Apply campaign filters to your affiliate location asset

After you’ve added an affiliate location asset to your Display & Video 360 advertiser, the affiliates you’ve selected become eligible to show across all line items and ad groups with eligible formats.

You can filter the advertiser-level asset to specify how you want to apply the asset to specific line items or ad groups. You can create multiple filters if you have different requirements for different line items or ad groups. You can opt some line items out of having any assets or limit the affiliates included in other line items.

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. From the Affiliate location tab, select Apply campaign filter.
3. Select the option to apply the filter to line items or ad groups.
4. Choose the line items or ad groups you want to opt in or out of location assets.
5. You can filter the affiliate location asset based on:
   • All affiliate chains in the advertiser-level asset
   • A subset of chains from the advertiser-level asset
   • Choose No affiliate chains if you don’t want assets to show with certain line items or ad groups.
6. Select Create.

(Optional) Edit which affiliates are included in your asset

After you’ve added an affiliate location asset to your Display & Video 360 advertiser, you can edit which chains are included in your asset:

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. From the Affiliate location tab, select your affiliate location asset.
3. On the page that appears, you can update the list of affiliates included in your asset.
4. Select Save.

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Manage sitelink assets

Create a new sitelink asset

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. Go to the Sitelink tab, then select Add sitelink asset.
3. From the "Add to" drop-down menu, choose whether to add the sitelink to the line item or ad group level.
   • Note: Ad group-level sitelinks will always serve over line item-level sitelinks by default, or you can choose to show no sitelinks for an ad group. Assets can be associated to any ad group or line item, or to the entire advertiser. This means that a single asset can have multiple associations.
4. Choose which sitelinks to use:
   • For an existing sitelink, select Use existing and choose the sitelinks that you’d like to add.
   • To create a new sitelink, select Create new then Create new sitelink asset. Fill out the sitelink text then enter additional text about your link in the optional “Description” fields. When you fill out both lines of description, your sitelink may be eligible to show with these details. Enter a final URL that people reach after clicking your ad. It should match what your ad promotes.
5. Select Save.

Tip: Create at least 2 sitelinks. Sitelinks won't be able to show with your ads until at least 2 sitelinks are created and attached to the line item or ad group that the ad is a part of.

Edit sitelink assets

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. Go to the Sitelink tab and select the specific sitelink you want to edit.
3. Make changes to the sitelink. Any changes you make will also be applied to any ad group or line item that shares this sitelink.
4. Select Save.

Schedule sitelink assets

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. Go to the Sitelink tab and select the specific sitelink you want to edit.
3. Select Additional settings and scroll to the advanced options section.
4. Set a start and end date to show your asset only during a specific timeframe.
5. Select the days and times you’d like your asset to show.
6. Select Add to schedule additional days and times.
7. Select Save.

Set up device preferences for sitelink assets

Follow these instructions if you’d like to optimize your sitelink assets to show on mobile devices:

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. Go to the Sitelink tab and select the specific sitelink you want to edit.
3. Select Additional settings and scroll to the advanced options section.
4. Select Mobile to indicate your asset is optimized for mobile devices.
5. Select Save.

Best practices

• Segment your statistics to check the number of clicks that occurred on the individual sitelink versus another part of the ad, such as the headline, other sitelinks, or another asset.
• Use Floodlight activities to optimize your landing pages for "light" conversion events such as a website visit or an "add to cart”.
• Keep link text short to display more links. Sitelink text is limited to 25 characters in most languages, or 12 characters in double-width languages such as Chinese, Japanese, and Korean.
• Create links that reflect your site. Look at your website's navigation bars for easy sitelink ideas.
• Add descriptions to make your ad more helpful to people viewing it. Descriptions don’t reduce the number of links that can show.

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Remove an association from your advertiser

Follow these instructions to remove associations from your advertiser:

1. From your advertiser, expand Resources in the left menu and select YouTube assets.
2. Navigate to the appropriate asset type tab.
3. Check the box next to your advertiser-level asset.
4. Select Action, then Remove.

All selected assets will have their associations removed and will no longer serve with your YouTube ads. You can reassociate the asset to your line item later as needed.

For sitelinks, you can sort your view by Associations or Assets. From the Associations view, you can unlink all sitelinks from an ad group or line item, or unlink a specific asset from an ad group or line item.

Note: If you remove all location or affiliate location assets from your advertiser, you won’t be able to track store visits conversions.

Remove a linked Google Business Profile account

To remove the link between a Google Business Profile account and Display & Video 360, you need to reach out to the owner of the Google Business Profile account. They’ll be able to remove the link from Google Business Profile.