The Analytics section provides organic insights into the performance of your creator partnership campaigns.
The “Analytics” tab in YouTube creator partnerships lets you review both organic and paid performance metrics for all your linked creator videos and provides a comprehensive view of their impact.
On this page
- How the Analytics tab works
- Access Analytics
- How to use the Analytics tab
- Measuring performance with Creator partnerships boost
How the Analytics tab works
The Analytics tab shows a unified performance view, which means for any creator video linked to your Display & Video 360, you can view both aggregated and individual linked video metrics like views, watch time, likes, comments, shares and engagement rate that can be adjusted by time.
Access Analytics
You can access the Analytics tab by navigating to Resources > YouTube creator partnerships. Learn more about Linking YouTube creator videos to your Display & Video 360 account.
How to use the Analytics tab
- In the “Analytics” tab, select the Linked videos performance tab to view performance by video or select the Creators with sponsored content of your brand tab to view performance by creator.
- To segment your analytics table, select the segment icon, then select the either of the following:
- Time
- Device
- Organic and paid traffic
Measuring performance with creator partnerships boost
Selecting filters like “Video format”, “Video status”, “Link by type”, and so on, helps view statistics of creator videos linked to your account based on metrics, time period, and segmentation.
You can view the detailed metrics of the videos in the Linked videos performance tab, and view the creator specific information in the Creators with sponsored content of your brand tab.
All standard Display & Video 360 reporting and Lift measurement capabilities are available for campaigns with creator partnerships boost. We recommend running experiments to assess campaign effectiveness.
Related links
- About YouTube creator partnerships
- Sharing brand partner access to your video
- Product Linking: Link YouTube channels or videos and Google Ads accounts
- Creator partnerships boost powered by BrandConnect
- How your data segments work
- YouTube Partner Program overview & eligibility
- Link YouTube channels or videos and Google Ads accounts
- Link a Google Ads account to Merchant Center
- Add paid product placements, sponsorships & endorsements