YouTube Pause Ads in Instant deals
YouTube Pause Ads will soon be available to all YouTube Instant deals customers. Display & Video 360 advertisers will soon be able to connect with Connected TV audiences in a unique and non-disruptive way with YouTube's new Pause Ads. These premium display ads appear when users pause video playback, ensuring high visibility and keeping your message top of mind.
Content theme exclusions for YouTube & Google Video Partners
Content theme exclusions help to prevent your ads from showing on videos, websites, or apps related to specific themes that may not suit your brand, like religion, politics, or video games that feature mature content, among others. From sensitive news to health, you can act decisively on categories that aren’t suitable for your brand. These themes are designed so that you can have more nuance and clarity when opting out of certain content on YouTube & Google Video Partners.
Updates to YouTube target frequency line items
Target frequency optimization enhances brand awareness campaigns on YouTube by maximizing ad viewership. In addition to the existing weekly frequency goal optimization, Display & Video 360 now enables advertisers to optimize their YouTube target frequency line items to achieve a monthly frequency target between 4 and 8. Advertisers will be able to build cumulative frequency over the course of a four week period to maximize your user-level brand awareness while minimizing overdelivery and wastage.