Optimized creatives can help you scale and increase your campaign's performance. Instead of uploading static creatives in various sizes, you upload a group of assets such as images, logos, headlines, and others. Each time your ad shows, Google chooses the right combination of assets for each ad size.
Note: Optimized creatives can only be assigned on display line items.
Before you get started
- To maximize performance over time, opt into the enhanced automation pool.
- Review the guidelines for optimized creatives for asset requirements and best practices.
About Online Behavioral Advertising settings
To ensure compliance, Display & Video 360 adds an AdChoices icon to optimized creatives, even if you've opted out in your advertiser settings.