Guidelines for optimized creatives

Follow these guidelines to add a variety of assets that can be mixed and matched to make optimized creatives.

Content requirements

To run on Display & Video 360, all creatives must follow the creative content and policy guidelines.

When you make an optimized creative, add assets that meet the following requirements.

Text element	Requirements
Advertiser name	Up to 25 characters
Short headline	1–5 headlines Up to 30 characters each Use varying messages for the best results
Long headline	1 headline, up to 90 characters
Body text	1–5 blocks of body text Up to 90 characters each Describe your product or service in more detail
Call to action	Up to 15 characters, encourage people to click your ad to go to your website
Display URL	Up to 30 characters Must match the domain of your landing page URL Must have a domain suffix (for example, .com) Can't have spaces or special characters Doesn't need a protocol (for example, https://)
Landing page URL	The website you want people to visit when they click your ad. If your Display & Video 360 advertiser is linked to Campaign Manager 360, this URL comes from a Campaign Manager 360 tracking ad.

Common requirements for all images:

Add 1–5 square and rectangle logos for your product or service.

Note: At least one 1:1 square logo is required.

Add up to 15 total images of your product or service with varying sizes. Add at least 1 square and at least 1 rectangle image.

Square image

Rectangle image

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