Unique Reach: Exclusive Total Reach
Unique Reach Overlap
Total unique reach with a given dimension that was exclusive.
Unique Reach Overlap
Total unique reach with a given dimension that was exclusive.
Note: On January 13, 2026, the method used to calculate the metrics of Unique Reach, including Duplicate, Exclusive, and Overlap, were updated to a faster and more accurate method. You may notice differences in the returned values, especially if you re-run any reports pulled before January 13, 2026 or manually calculate the values.