Bulk add third-party video tags

To save time, you can add up to 100 third-party video tags at once. You can only bulk add tags from supported third-party ad servers.

To add tags in bulk, you'll provide the same details that you enter when you add one third-party video VAST tag in Display & Video 360. There are two ways to do this:

  • Add the tags and creative details directly in Display & Video 360.
  • Download a spreadsheet template, enter creative details, then upload the spreadsheet.

Option 1: Add tags and creative details without a spreadsheet

If you prefer not to create a spreadsheet, you can add your tags, then fill in the required creative details during bulk upload.

  1. Open your advertiser, then click Creatives in the left menu.
  2. Click New > Bulk add creatives > Third-party video.
  3. Click Add creative. An empty creative row is added to the list.
    • Click each empty field in the row to add creative details.
    • To avoid problems when you save, make sure you include all of the required fields in each row.
  4. Repeat step 3 to add up to 100 creatives to the list.
  5. When you're done, review and edit your bulk upload.

Option 2: Create a bulk upload spreadsheet

The bulk upload spreadsheet template allows you to enter all of the creative details at once, then add all the creatives to Display & Video 360 with a single upload.

To create your spreadsheet:

  1. Open an advertiser, then click Creatives in the left menu.
  2. Click New > Bulk add creatives > Third-party video.
  3. Click Download template to download a blank spreadsheet that includes column headers for each creative field in Display & Video 360.
  4. Open the downloaded template and add up to 100 creatives to the spreadsheet.

    • Each row represents a creative. Add a unique creative name, then enter the details for all of the required columns in each row.

    • Spreadsheet uploads may time out if they contain more than 100 creative rows. If you need to upload more than 100 creatives, separate them into multiple spreadsheets.

  5. (Optional) Add your own columns to the spreadsheet to track other creative notes and details. Any extra columns will be ignored during upload, as long as all the columns are included and in the same order as in the template.
  6. When your spreadsheet is complete, export it as a CSV file with UTF-8 encoding so that Display & Video 360 can process your upload.
  7. Go back to Display & Video 360, click Upload spreadsheet, then select the completed spreadsheet. Or, drag and drop your spreadsheet onto the page.
  8. When you're done, review and edit your bulk upload.

Download a template

Templates are in CSV format.

Download template

Columns in the spreadsheet template

To bulk upload display tags, your spreadsheet must include the following column headers. For each creative row, you can leave optional columns blank if they're not needed.


These details are required for each creative you include in the bulk upload spreadsheet. Either a landing page URL or a Campaign Manager 360 tracking ad is also required.

Creative name The name of the new creative in Display & Video 360.
Video VAST tag URL The URL of the video VAST tag from a third-party ad server.


Integration code A code for use with an external reporting system.
Notes Notes about the creative for your own use.

Review and edit your bulk upload

Review the list of creatives to make sure no details are missing, then click Save.

Display & Video 360 will check each creative for missing or incorrect information. You must correct any errors before you can start the bulk upload. If there are no errors, the bulk upload starts. Each creative takes a few seconds to upload.

Click tracking macros will be added automatically to the creatives depending on which ad server hosts them. See Supported third-party ad servers for more information.

Add or remove creative rows

  • To add a new creative to bulk upload, click Add creative.
  • To remove a creative, select a row and click Delete.

Review and fix errors

If there are any problems with the bulk upload, you'll see an error message.
  • Click Expand to get a detailed list of errors along with row numbers.
  • To download the list of errors as a .txt file, click Download all errors.

Otherwise, the spreadsheet template may have been updated since you first downloaded it.

  1. Download the template again.
  2. Compare the template columns, column names, and column order with your spreadsheet.
  3. Make changes to your spreadsheet to match the new template, or fill out the new spreadsheet from scratch.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue