About custom terms and conditions
Custom terms and conditions specify the contract details of a proposal between the buyer and publisher.
- There are custom terms and conditions that the publisher has an option to create. They’re not required and have no relationship to Google’s terms and conditions. Google doesn’t enforce these terms and conditions, and they don’t affect serving.
- We recommend agreeing to these terms and conditions with the publisher before they are added to the deal settings.
- The publisher decides which terms and conditions to append to a given proposal, and you agree to it along with the other proposal details.
You can see whether a deal is Paused or Active in the Status column of My Inventory. Deals can be paused by both the buyer or the publisher, and if either party pauses, they will need to provide a reason. Click on the icon to see why the deal was paused.
To pause a deal in Display & Video 360, click the dropdown next to Active in the Status column, and select Paused. Note that only an entire proposal can be paused (not individual line items), and when inventory is paused, it is no longer targetable. The deal can only be resumed by the party that paused it.
Pausing deals as a negotiation term
You and the publisher can agree that neither party will pause a deal once it’s delivering. It’s helpful to both buyers and publishers to make this agreement because it:
- Sets clear expectations about whether you want to allow pausing.
- Acts as a reminder to not pause unnecessarily.
Additionally, pausing a deal can cause under-delivery:
- If the buyer pauses, the publisher’s inventory remains reserved, while the buyer isn’t bidding.
- If the publisher pauses, the buyer doesn’t receive callouts and potentially won’t spend all of their advertising budget.
If pausing is disabled, the buyer and publisher will still have the ability to pause, but doing so would infringe the proposal’s agreement.