Note: As of May 21, 2018, pixel measurement of YouTube reservation campaigns is available through: comScore, DoubleVerify, IAS, MOAT, Nielsen, Kantar, Research Now, and Google (including DoubleClick).
Additional measurement options are available via the third-party providers currently integrated with Ads Data Hub.
Additional measurement options are available via the third-party providers currently integrated with Ads Data Hub.
This section covers the reporting and third party capabilities that are provided by Video Ads.
Reporting Metrics
- Video Impressions
- Video Click Through
- Video Quartiles (First, Midpoint, Third, Complete)
- "Skip" button clicks (for skippable ads)
- Video Pauses
Third-Party Tracking Capabilities
- SSL capability is required! All tracking pixel URLs must begin with HTTPS:// More information here.
- Third-party click redirects accepted for Video Click Through
- 1 x 1 pixel tracking can be implemented for all other metrics listed above (maximum 3 per event)
- For third-party served ads, tracking pixels must be implemented within the VAST tag, not provided separately.
- Nielsen pixels are not allowed directly in VAST tags and must be submitted separately for trafficking in some countries.
- For third-party served ads, tracking pixels must be implemented within the VAST tag, not provided separately.
We will only accept third party redirect/tracking pixel from a certified Ad Serving Vendor. Please refer to the full list of approved vendors.
Research
- Can accept research tracking tags except for YouTube Mobile or Leanback apps
- No pop-ups, layers, or other out-of-banner formats are allowed
- JavaScript pixels are not allowed
Remarketing
- For YouTube-hosted creatives, Remarketing Audience lists can be created directly in AdWords. Learn more here.