To improve your experience, we'll be soon moving resources in this help center to the Google Ads Help Center. Visit the Google Ads Help Center for the latest specifications on ad formats.

Video Ads (formerly in-stream video ads)

Reporting & Third Party Capabilities

For Video campaigns only

As of January 13, 2021, Google Ads no longer accepts third-party tracking pixels for YouTube measurement. Learn more about the changes to third-party measurement for YouTube.

This section covers the reporting and third party capabilities that are provided by Video Ads.

Reporting Metrics

  • Video Impressions
  • Video Click Through
  • Video Quartiles (First, Midpoint, Third, Complete)
  • "Skip" button clicks (for skippable ads)
  • Video Pauses

Third-Party Tracking Capabilities

  • SSL capability is required! All tracking pixel URLs must begin with HTTPS:// More information here.
  • Third-party click redirects accepted for Video Click Through
  • 1 x 1 pixel tracking can be implemented for all other metrics listed above (maximum 3 per event)
    • For third-party served ads, tracking pixels must be implemented within the VAST tag, not provided separately.
      • Nielsen pixels are not allowed directly in VAST tags and must be submitted separately for trafficking in some countries.

We will only accept third party redirect/tracking pixel from a certified Ad Serving Vendor. Please refer to the full list of approved vendors.


  • Can accept research tracking tags except for YouTube Mobile or Leanback apps
  • No pop-ups, layers, or other out-of-banner formats are allowed
  • JavaScript pixels are not allowed


  • For YouTube-hosted creatives, Remarketing Audience lists can be created directly in Google Ads. Learn more here.
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