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TrueView video discovery ads

How TrueView video discovery ads work

TrueView video discovery ads can run on the YouTube search results and watch pages for both desktop and m.youtube.com, as well as the mobile app homepage. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself. It's recommended to use CTA overlays on the videos to drive the users to the advertiser site.

TrueView video discovery ads appear differently, depending on where they run:

YouTube search results

TrueView video discovery ads appear on YouTube search results in alongside organic search results. The ad contains a thumbnail, headline, channel name and video view count.

in_display_yt_search

The top-ranked ad may also be repeated below the organic search results

YouTube video watch page

Video discovery ads can appear on watch pages in these different positions:

    1. In the related video section as a unit that contains a thumbnail, headline, channel name and video view count.
    2. As an overlay on the video. Overlays look the same on the YouTube watch page and on embedded players.

in_display_yt_overlay
YouTube mobile apps homepage

TrueView video discovery ads can appear on the homepage of the Android and iOS YouTube app on days when the mobile video masthead is not sold.

Android (Portrait)

in_display_mobile_app_android_homepage

iOS (Portrait)

In-display YouTube iOS app homepage
YouTube Mobile Web search and watch pages

Video discovery ads can appear on the YouTube mobile search and watch pages as a promoted video in the top related video slot for high end devices.

in_display_mobile_search in_display_mobile_watchpage

Assets overview

Asset name Description
Video URL Video must be uploaded to YouTube
Image Choose from 4 auto-generated thumbnails

To implement custom thumbnails, contact your Google representative
Headline text 25 characters max (any more than 25 will be truncated on some devices)
Description Two lines 35 characters max each

Description is not shown in Suggestions

In order to create a TrueView video discovery ad, videos must be public or unlisted. All ads must must comply with the YouTube Advertising Policies.

Video ad settings

File format: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG

          Preferred video codec: H.264, MPEG-2, or MPEG-4

          Preferred audio codec: MP3 or AAC

Resolution:640x360 (16:9) or 480x360 (4:3) recommended

Frame rate: 30 FPS

Aspect ratio: Native aspect ratio without letter-boxing (examples: 4:3, 16:9)

Maximum file size: 1 GB

Reporting metrics

  • Impressions
  • Clicks
  • Views