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Live Streaming in Ads

The streaming should take place from a YouTube channel controlled by the advertiser. The advertiser needs to hire an Encoding company to handle the setup, testing and monitoring of the live stream. Self service livestreams are not allowed in the ad formats. The advertiser can hire any encoding company they want, but unless this company is already trained by YouTube they will need to be so in advance of the live stream. The encoding company needs to be given access to the client’s channel ahead of the live streaming test. This article describes how to add a manager to the G+ page of the YouTube channel which would allow access to the YouTube channel.

Livestream Technical Requirements

  • Please read how to set up a live event
  • Encoding settings and bitrates for live streaming can be found here.
  • Each ad format (Masthead, Lightbox Creative, gadget) requires a unique video ID that is not used anywhere else.
  • A separate video ID is also recommended for each unique activity outside of the ad formats (YouTube Channel, general embedding and paid media outside of Google
  • Metadata and thumbnail must not be changed in 36 hours before the event
  • VPAID is not allowed on YouTube

The Encoding Company requires the information below as soon as possible as it allows to set up and circulate the actual video IDs that will be used. The assets and settings need to be prepared for each video IDs that will be used for the stream.

Required Assets

  Details
Video title and metadata Video Title (up to 120 characters)
Video Tags (up to 500 characters for entire tag area)
Video Description (up to 1000 characters)
The metadata must not be changed in 36 hours before the event.
Start/End time The start and end time for the live event.
Public/Unlisted events will show a countdown until the start time.
The start/end time will not start or stop the livestream automatically, they are purely informational.
Player Thumbnail Recommended size is 1280x720px for the best quality
Max file size - 2 MB.
Should include event name, time and date.
Must not be changed in 36 hours before the event.

Required Settings

  Details and requirements
Video Privacy Settings Videos meant for ad formats must be set as Unlisted
The video meant for the YouTube channel and general embedding must be set up as Public.
DVR - Enable DVR For video IDs meant for ad formats this option must be disabled (not checked) and confirmed by the encoding company once set up.
Allow Embedding For video IDs meant for ad formats this option must be enabled (checked) and confirmed by the encoding company once set up.

Optional assets

  Details
Slates for live stream (images for different live streaming stages): 16:9 ratio (1920x1080) recommended
Accepted file types should be clarified with Encoding company in advance
One image with the text "The event will begin shortly XX:XX"
One image with the text "The broadcast has now ended"
One image with the text "We are having some technical issues, please standby"
Any other slates the advertiser wishes to display during the broadcasting.
Trailer video Can be used to promote the event beforehand, including within the YouTube channel.

Optional settings

The settings below are set up by the encoding company based on the client’s needs.

Setting Details and recommendations
Allow Commenting Some advertisers prefer no commenting to happen during the stream.
Category A suitable category should be selected for the stream.
Promote via InVideo Programming when event is live. We recommend one video to be set up to run in the channel and for general embedding.
Promote on my channel page We recommend one video to be set up to run in the channel and for general embedding.
Recording Should the recorded video be set to Private after the event.
If the advertiser only has permission to stream the content and not store a copy of it, then the event should be set to private when the stream finishes.
Users can view ratings for this video  
Video Statistics - Make video statistics on the watch page publicly visible  
Broadcast Delay  

Additional recommendations

  • Please check how to promote livestream events within the YouTube channel. This material is important both to the Encoding company and the social media manager of the client.
  • If you would like to use a  360° video, please follow the set up instructions and encoder settings here.