Clear search
Close search
Google apps
Main menu

AdSense earnings and payments

Below is information about how payments work for AdSense inventory in DFP.

Payment timeline

In the AdSense program, you'll be paid when your earnings reach the payment threshold, as long as there are no holds on your account, and you're in compliance with our policies.

Before a check or bank transfer is sent, Google validates earnings for accuracy. This review of a previous month's earnings happens during the first week of every month. When completed, payments are sent (usually during the last week of the month). For example, if your earnings reach the payment threshold in February, we'll send you a payment before the end of March.

If your account balance hasn't reached the payment threshold at the end of the month, we'll roll your earnings over to the following month, until the payment threshold is reached. Balances include your total combined earnings for all AdSense products.

If a publisher's account is found to be in violation of our Terms and Conditions or policies, we may at any time withhold payment (beginning from when Google initiates its investigation of potential violations), charge back the publisher's account, and/or refund advertisers for clicks received on the publisher's site or AdSense for search results page. In addition, if a publisher is past due on any payment to Google in connection with the Google AdWords program, we reserve the right to withhold payment until all outstanding payments have been made. For a complete description of payment terms, please refer to the AdSense Terms and Conditions.

If you're receiving earnings through the YouTube Partner Program, earnings appear in your AdSense account. Learn more

How clicks and impressions generate earnings

The way you generate earnings will depend on the type of ads which have been displayed on your site. You can receive earnings for valid clicks on cost-per-click (CPC) ads and valid impressions on cost-per-thousand-impression (CPM) ads. Please keep in mind that CPC ads will appear by default, and CPM ads will only appear if an advertiser has bid to run ads on your site through placement targeting. It's not possible to request CPM ads for your site or set your account to be paid only on a per impression basis.

How CPM advertising affects earnings

While we can't make any promises about earnings, we do feel that CPM ads offer great earnings potential. Because CPM ads compete against CPC ads in the AdWords auction, we'll always choose the highest-performing ad for your page. If an advertiser wants to specifically target your site, they will need to bid high enough to beat out the CPC ads that are already in the auction in order to show up on your page.

How DFP prevents invalid clicks and impressions

Our specialists carefully monitor clicks and impressions on Google ads in order to protect your interests as well as those of our advertisers. To do this, we use both automated systems and human reviews, analyzing all ad clicks and impressions for any invalid click activity that may artificially drive up an advertiser's costs or a publisher's earnings.

Google's proprietary technology analyzes clicks and impressions to determine whether they fit a pattern of use that may artificially drive up an advertiser's costs or a publisher's earnings. Our system uses sophisticated filters to distinguish between activity generated through normal use by users and activity that may pose a risk to our advertisers. Some examples of this activity include clicks or impressions generated by unethical users, automated robots and traffic sources, and publishers encouraging clicks on their ads. Our system enables us to filter out most invalid clicks and impressions, and our advertisers are not charged for this activity.

In addition to our automated system, we have a team dedicated to detecting invalid activity using several specialized tools and a wide variety of techniques based on extensive experience tracking and monitoring user behavior and analyzing scenarios. We continually upgrade our detection mechanisms to proactively combat invalid activity.

To prevent invalid clicks in your account, ensure that your ad implementation complies with our Terms and conditions, and that you haven’t paid for traffic from an unreliable source. You can learn more about ad implementation by reading our Getting started guide.

Was this article helpful?
How can we improve it?