What is DoubleClick for Publishers Small Business?
DoubleClick for Publishers (DFP) Small Business is Google’s hosted ad management solution for growing publishers. If you’ve started to sell ad space directly to advertisers and/or use other ad networks in addition to AdSense, DFP Small Business can help you manage all of these ads and maximize your revenue.
For example, you may have found that it can be time-consuming to determine and manage when and where different ads should show, in order for you to earn the most money possible. If an advertiser has very specific requirements for their campaigns -- such as only appearing during a certain time of day or only to users located in a certain country -- it can be challenging to fulfill these types of requests.
DFP Small Business offers a complete toolkit to manage your ads, including streamlined trafficking, advanced forecasting and reporting, integrated revenue optimization, and direct access to the world's largest pool of advertisers.
Watch the video below to learn more about ad serving, and sign up for a free account today.