View an ad unit

To see how your site's inventory has been defined by ad units and view which line items are forecasted to deliver to them:

  1. In your DFP Small Business account, click the Inventory tab, then click Ad units on the left-hand panel.

    You can also use the search box to search for ad units or sort them by column heading.

  2. The following information is displayed:
    • Name: The name of the ad unit as defined by the DFP Small Business administrator.

    • Status: Indicates whether the ad unit is active, inactive or archived.

    • Description: A description of the ad unit as defined by the DFP Small Business administrator.

    • Size: Size of the ad unit.

    • Enabled for AdSense: Indicates whether the ad unit has been enabled for AdSense inventory-level dynamic allocation.

    • Placements: Shows the number of placements that include the ad unit.

  3. Click an ad unit to view additional details.

  4. Click the Line items tab to view line items that are forecasted to deliver to this ad unit in the next 30 days. In order for a line item to be displayed, it needs to satisfy the following conditions:

    • The line item must be reserving inventory (including paused with inventory reserved).

    • Forecasting must have sufficient historical data, ideally 28 days of it, to make its prediction. (Learn more about the forecasting sample file)

    • Forecasting must predict delivery for the line item. For example, if one 100-weight sponsorship ad is booked to the ad unit during the next 30 days, no other line items are displayed because none can deliver.

    • This screen also displays remnant line items that fulfill the above requirements, unlike regular forecasts, which ignore remnant line items.