Test an uploaded creative

To test a creative:

  1. In your DFP Small Business account, click the Orders tab.

  2. Click the order and the line item containing the creative that you'd like to view.

  3. Click the Creatives tab.

  4. Click the appropriate creative.

  5. If your creative doesn't appear properly on the preview page, click "Open in new window" to preview your creative in a new window. (This is sometimes necessary for rich media creatives.)

  6. If applicable, test the landing page by clicking the creative or the destination URL above the preview.


  • URLs should lead directly to the landing page.

  • Creatives using click macros should lead to a temporary page for roughly five seconds before redirecting to the landing page. If you don't see the intermediate page, DFP Small Business didn't receive the click (clicks aren't recorded in the testing environment). Verify the implementation of the click macro.

  • Impressions generated by previewing or testing a creative aren't included in reports. The "Impressions" or "Clicks" field on the summary page of the line items you've previewed or tested displays the label "Test impressions received". This indicates that the ad server received at least one impression it hasn't counted because the traffic source was not a visitor to your website. This label also displays in the "Impressions" or "Clicks" field of orders that contain previewed or tested line items.