Creative basics

Preview a creative

You can preview a creative within DFP Small Business. You can also preview a creative on your site to test the creative before it's live and to send screenshots to advertisers.

To preview a creative within DFP Small Business:

  1. In your DFP Small Business account, click the Orders tab.

  2. Click the order and the line item containing the creative that you'd like to view.

  3. Click the Creatives tab.

  4. Click the appropriate creative.

  5. If your creative doesn't appear properly on the preview page, click Open in new window>> to preview your creative in a new window. (This is sometimes necessary for third-party creatives.)

To preview a creative on your site:

  1. In your DFP Small Business account, click the Orders tab.

  2. Click the order and the line item containing the creative that you'd like to view.

  3. Click the Creatives tab.

  4. Click the appropriate creative.

  5. Click Open in your site >>.

  6. Enter the URL of the page where you'd like to preview the creative, then click Preview.

To preview a creative for mobile devices:

Creatives don't always look the same on a mobile device as they do in a desktop browser. To preview a creative on a mobile device, you can generate a QR code in DFP and scan the code with your device. Preview the creative alone or, for ads targeting mobile websites, in a page that the ad is targeting.

To preview your creative on a mobile device, follow these steps:

  1. In the line item on the Orders tab, select the creative you want to preview.
  2. Select the Preview tab.
  3. Click Mobile.
    • To preview a creative on a mobile device, use a barcode scanning application to scan the QR code and load the preview.
    • To preview a creative in the targeted web page, enter the web page URL, click Generate preview to generate a QR code and scan it to load the page with the creative shown. The preview page must contain an ad tag targeted by this creative's line item.

Which preview options are available for each mobile creative type?

QR code preview is available for the following creative types:
  • Third party: Note that this functionality isn't guaranteed for all third parties.
  • Image
  • Text and image

Notes about other mobile creative types:

  • AdMob: No preview options at this time.
  • SDK mediation: No preview options at this time.

Please note:

  • Impressions generated by previewing or testing a creative aren't included in reports. The 'Impressions' or 'Clicks' field on the summary page of the line items you've previewed or tested displays the label 'Test impressions received'. This indicates that the ad server received at least one impression it hasn't counted because the traffic source was not a visitor to your website. This label also displays in the 'Impressions' or 'Clicks' field of orders that contain previewed or tested line items.

  • Creative previews for Flash-based customised creatives and creatives based on templates don't show the fallback image.

  • To preview a creative on your site, the page that you specify above must contain a DFP Small Business ad tag and the creative's line item must be eligible to serve to that ad tag.

  • If the page contains multiple eligible ad units, the creative will deliver to any ad unit that matches.

  • If you're previewing a creative on a page requiring authentication, you can sign into your site first, then preview the creative.

  • Because the creative preview link will expire, do not use this preview process for your advertisers. Instead, you can enable advertisers to preview their creatives directly on your site.