Getting started guide

Upload a creative

To upload a creative:

  1. In your DFP Small Business account, click the Orders tab.

  2. Click the order where you'd like to add the creative. (You cannot add creatives to canceled or completed orders.)

  3. Click the line item where you'd like to add the creative. You can also create a new line item if needed.

  4. Click Add creatives. All creatives and ad unit dimensions associated with your line item will be listed on the left-hand column. You can upload creatives to any unit size in this list.

  5. You can either drag and drop multiple creatives into the line item or just add one at a time:

    • Drag and drop image, text, and Flash files from your computer to DFP. You can also click Upload new files to browse and select files from your computer. To select more than one file on your computer, hold the SHIFT key down while clicking them.

      DFP will automatically set the creative type. For example, if you upload a JPG file, DFP will set the creative type to image. If you upload a TXT file, DFP will set the creative type to third-party. Keep in mind that if you want to upload more than one third-party creative, you need to have a separate text file for each creative.

      Bulk upload Flash creatives with backup images: To bulk upload Flash files with their corresponding fallback image files, give the Flash file and its matching image file the same file name, but with a different extension. The file name becomes the creative name.

      For example, if you upload bananas.swf and bananas.jpg, DFP will create one Flash creative that uses both assets. The creative name will be bananas.

      File types and their associated creative types

      File type Creative type
      GIF, JPG, or PNG Image
      TXT Third-party/DoubleClick tag
      SWF Flash
       

      Add more than one Doubleclick tag creative from DFA

      1. Get a text file from your DFA advertiser. Ask your DFA advertiser to export tags as a text file and to include internal redirect among the tag types.

      2. Drag and drop the text file from your computer to DFP. You can also click Upload new files to browse and select the file from your computer. DFP will automatically set the creative type as DoubleClick tag for each added creative.

      3. Make any needed changes to the creatives, such as adding labels or changing creative names.
    • Add only one creative:

      1. Click New creative and select the creative's dimensions.

      2. Select a creative type. Follow the instructions below for adding your creative type, then click Save.

        Third-party

        Use this creative type when your advertisers provide you with a piece of code. Also use this for most ad network tags.

        1. Paste any custom HTML and JavaScript snippets as well as tags from a third-party ad server into the Code snippet field.

        2. (Optional) If DFP Small Business recognizes your creative, click Insert macros and DFP Small Business will automatically insert the appropriate macros into your code snippet.

        3. (Optional) If DFP Small Business does not recognize your creative, click Manually insert macros to insert click and cachebusting macros into your code snippet.

        4. Enter the name for your creative.

        5. Select the ad unit size where the creative should deliver.

        Flash
        1. In the "Flash file" field, select the creative on your computer. You can only use .swf files.

          If your .swf file is located on a third-party ad server, click Use remote SWF and fallback image URLs.

        2. (Optional) Select a fallback image, which will appear if a user can't view Flash. Enter a fallback image URL if using a remote Flash creative.

        3. Enter the name for your creative.

        4. Enter the clickthrough URL for your creative's landing page.

           

        5. (Optional) Select Allow Flash without clickTAG if you don't want DFP Small Business to track clicks for Flash files. (Learn more about clickTAGs)

        6. Select the ad unit size where the creative should deliver.

        Image
        1. In the "Image file" field, select the creative on your computer. You can only use images, including .gif, .jpg, and .png files.

          If your image file is located on a third-party ad server, click Use a remote image.

        2. Enter the name for your creative.

        3. Enter the clickthrough URL for your creative's landing page.

        4. (Optional) Select Allow creative size to differ from ad unit size to automatically resize an ad unit when necessary. (For example, if you upload a 400x400 creative to a 300x250 ad unit, DFP Small Business will accommodate the larger creative. Or, if you upload a 200x200 creative to the same ad unit, the creative would only occupy 200x200 pixels on your page.)

          If you are using an unmodified asynchronous Google Publisher Tag (GPT), the ad unit will not resize to fit the creative. The ad unit will only be resized with synchronous GPT or GAM tags. (For example, if you upload a 400 x 400 creative to a 300 x 250 ad unit, DFP Small Business will accommodate the larger creative. Or, if you upload a 200 x 200 creative to the same ad unit, the creative would only occupy 200 x 200 pixels on your page.)
        5. Select the ad unit size where the creative should deliver.

        6. (Optional) Enter a third-party impression URL to be pinged when the creative appears. The URL can contain DFP macros.

        7. (Optional) Enter Alt text for screen readers and to be displayed in browsers with images disabled.

        DoubleClick tag

        Trafficking DoubleClick creatives from advertisers using DCM/DFA as DoubleClick tag creative type minimizes the discrepancy between the advertiser and publisher statistics. In addition you will not have to add any additional macros.

        1. Enter the name for your creative.

        2. Specify the URL of a creative hosted on DCM/DFA or DFP.

          The syntax for the image URL is:

          http://ad.doubleclick.net/ad/sitename/;sz=size

          (Learn more about DoubleClick tags)

        3. Select the ad unit size where the creative should deliver.

           

        4. (Optional) Select Allow creative size to differ from ad unit size if you want to upload a creative that has a different size from the ad unit. Note that if you are using the unmodified asynchronous mode of Google Publisher Tag, the ad unit itself will not resize to fit the creative. To automatically resize the ad unit, you'll need to use the synchronous mode of GPT. (For example, if you upload a 400x400 creative to a 300x250 ad unit, DFP Small Business will accommodate the larger creative. Or, if you upload a 200x200 creative to the same ad unit, the creative would only occupy 200x200 pixels on your page.)

        Text ad

        Text ads consist of only hypertext, not images.

        1. Enter a name for your creative.

        2. Enter the clickthrough URL for your creative's landing page.

        3. (Optional) Enter the text to be used as the line item's description and hover text.

        4. Indicate whether you want the creative to open in a new browser window or in the same browser window as your webpage.

        5. Enter the creative's Link color and text the user would click in the Link title field.

        6. Enter the color for the line item's description in the Text color field. You can use either hexadecimal or standard color names (e.g., #FFFFFF or white).

        7. Select the ad unit size where the creative should deliver.

        Flash expandable

        • Work closely with the provider of the Flash SWF file to ensure proper implementation.
        • Read the tooltips next to the required fields to understand what you need to enter.
        • If you're using Google Publisher Tags, you'll need to use the synchronous mode, otherwise the expandable creative will not render properly.

        This creative type expands and collapses when the user interacts with it, usually by mousing over it. The creative's actions do not affect the layout of the webpage. The collapsed creative is one SWF file and the expanded creative is another SWF file.

        Flash expandables will not serve properly if your website uses iframe ad tags.
        1. Enter a name for your creative.

        2. Upload the collapsed and expanded Flash SWF files and backup image file.

        3. (Optional) Enter the click-through URL for the creative.

        4. Enter the minimum version of Flash the user must have in order to view the creative.

        5. Enter the dimensions for the collapsed and expanded creatives.

        6. Select the direction in which you want the creative to expand and whether or not you want it to expand on mouseover.

          If you deselect Expand on mouseover because you want the creative to expand or collapse when the user performs a different action, you must work with the Flash developer to ensure that the creative code includes the dclk_show() and dclk_hide() functions. If the creative doesn't include these functions, it won't work properly.
        7. Select the ad unit size where the creative should deliver.

        Flash pushdown

        • Work closely with the provider of the Flash SWF file to ensure proper implementation.
        • Read the tooltips next to the required fields to understand what you need to enter.
        • If you're using Google Publisher Tags, you'll need to use the synchronous mode, otherwise the pushdown creative will not render properly.

        This creative type expands and collapses when the user interacts with it, usually by mousing over it. When expanded, the creative "pushes down" the content of the webpage. The collapsed creative is one SWF file and the expanded creative is another SWF file.

        Flash pushdowns will not serve properly if your website uses iframe ad tags.
        1. Enter a name for your creative.

        2. Upload the collapsed and expanded Flash SWF files and backup image file.

        3. (Optional) Enter the click-through URL for the creative.

        4. Enter the minimum version of Flash the user must have in order to view the creative.

        5. Enter the dimensions for the collapsed and expanded creatives.

        6. Select the direction in which you want the creative to expand and whether or not you want it to expand on mouseover.

          If you deselect Expand on mouseover because you want the creative to expand or collapse when the user performs a different action, you must work with the Flash developer to ensure that the creative code includes the dclk_show() and dclk_hide() functions. If the creative doesn't include these functions, it won't work properly.
        7. Select the ad unit size where the creative should deliver.


Maximum file size for hosted creatives

Hosted creatives can be up to 1MB.

For rich content creatives, you may want to follow industry rich content creative guidelines, such as those published by the Interactive Advertising Bureau (review the IAB guidelines new window). Please note that larger creative files will increase the page load time for your site.

In all cases, you must adhere to the DFP Small Business Terms and conditions.