Reports you can generate


What time zone do reports appear in?

All reports use the network's timezone.

For example, let's say your network is set to US Eastern Time. If an ad is served to a San Francisco visitor at 3pm local time (Pacific Time), that impression will actually be recorded as 6pm Eastern Time, not 3pm Pacific Time, when you pull a report on that line item. Bear in mind that if line items are booked to serve in local time "relative to the user" you may see unexpected delivery times given the network time zone. In the example above, if you used day parting to only serve a line item between 2pm and 4pm local time, the line item would have served correctly to the user in San Francisco, even though the report will show a range of times that the ad served in Eastern Time that may appear to be outside the targeted times.

You can generate any of the following reports:

Delivery reports:

  • Advertisers: Shows activity for a specific advertiser.

  • Orders: Shows the performance of orders including impressions, clicks and revenue.

  • Line items: Shows the performance of line items including impressions, clicks and revenue

  • Creatives: Shows activity for a creative.

Inventory reports:

  • Network: Shows overall status of ad network for a given period of time, including delivered impressions, clicks, CTR, average CPM and revenue.

  • Ad units: Shows the performance of an ad unit, including delivered impressions, impressions percentages, clicks, clicks percentages, CTR, eCPM and revenue for each type of line item.

  • Placements: Shows the performance of a placement, including delivered impressions, impressions percentages, clicks, clicks percentages, CTR, eCPM and revenue for each type of line item.

  • Geography: Shows the performance of a country or region, including delivered impressions, impressions percentages, clicks, clicks percentages, CTR, eCPM and revenue for each type of line item.

  • Targeting: Shows activity for one or more targeting criteria.

  • AdSense: Shows the performance of AdSense delivered through DFP Small Business, including AdSense impressions, clicks and revenue.

  • Yield: Shows revenue and impression data for direct sales (standard and sponsorship) and house or remnant inventory.

Sales reports:

  • Advertisers: Shows advertiser activity for orders, line items, dates or time of day.

  • Salespersons: Shows activity for one or more salespeople within your organisation.