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Display creatives

When creating or editing a line item, use the Display creatives line item setting to set how many assigned creatives can be displayed on a given page.

  • Only one: Only one creative associated with this line item appears per page. Once the ad server has served that creative, it doesn't serve any other creatives from this line item. This option is useful if your creatives are similar to one another.
  • One or more: Multiple creatives associated with this line item can appear together on a page. Any number of creatives can serve to a user on a single page load: just one, a subset of the creatives, or all creatives. This is the default selection.
Each of a line item's assigned creatives can only serve once per page, so if you want the same creative to appear more than once per page, copy the creative to associate multiple instances of the same creative. Unless your page uses Google Publisher Tags in single-request mode, you might notice rare occasions where the same creative appears more than once on a page.

Display a line item's creatives together

You can also choose to display a line item's creatives together as a set, or roadblock. Only use these creative display options for line items with multiple active creatives. These line items do not compete with Ad Exchange in dynamic allocation and are only delivered if eligible for the first matching ad slot on a page. Learn more about roadblocks

  • As many as possible: Prioritizes creatives associated with this line item to appear together on a page.
  • All: All creatives associated with this line item appear together on a page, or the line item cannot serve. This setting requires Google Publisher Tags using single-request mode. If another tag type requests this line item, the "As many as possible" setting is used. This feature is not available in DFP Small Business.
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