Check available inventory
The inventory forecast feature helps you confirm whether ad impressions or clicks are available before you book inventory in a line item. If the forecast confirms that ad inventory is available, you can move the forecast data into a line item in a new or existing order. With inventory forecasts, you can optimize your ad inventory and prevent overbooking or underselling.
The two most common reasons for checking available inventory are:
To ensure there’s enough inventory available when creating a new line item, and
To confirm a saved line item is slated to reach its goal; and if not, to determine what changes to settings or targeting could increase availability.
The forecasting numbers only take standard and sponsorship line items (guaranteed line items) into account when determining which line item gets allocated for each forecasted impression. Note that guaranteed line items with a status of “Paused” or “Draft”, as well as line items with no creatives, can also be allocated impressions.
Check available inventory for a new line item
- In DFP, do one of the following:
Next to Exclusions, select whether you want to consider the impact of ad exclusions and unified advertiser exclusions in this forecast.How exclusions affect delivery and forecasting
These exclusions can affect the inventory of line items in various advertisers, which can potentially change the forecasting numbers for this line item.
If you select the check box next to Consider the impact of ad and advertiser exclusions, the Advertiser and Labels fields will appear, though only the Advertiser field is required. The forecast will be based on the number of impressions the line item is predicted to achieve in the selected advertiser, taking advertiser exclusions, ad exclusions, and other forecasting settings into account.
Selecting an unverified advertiser may greatly reduce the number of available and reserved impressions for this line item because of the exclusion rules. For example, If you have an advertiser exclusion that blocks unverified advertisers, and you select an unverified advertiser for the forecast, that advertiser won’t be able to serve on the inventory. Therefore, line items in that advertiser won’t receive any available or reserved impressions in the forecast.
If you deselect the check box, the Advertiser and Labels fields will disappear, and the forecast won’t take the advertiser or ad exclusions into account. This is a good option if you want to see the available inventory for a prospective line item, but the new advertiser has either not yet been created or is not linked to a verified advertiser in DFP.
Enter your inventory sizes.
Select the line item type.
Enter your flight dates.
You can run a forecast up to two years into the future. Forecasting beyond that timeframe would be unrealistic.
Next to "Quantity", select Max available if you don’t have a specific impression or click goal in mind for the prospective line item. Or, select Goal and enter the number of impressions or clicks you want.You might select Max available if, for example, an advertiser asks you how many impressions are available for a campaign it’s contemplating booking with you. You could then view the competing line items screen to gauge how running the campaign at the max number would affect booked inventory, and vice versa.You might select Goal if, for example, an advertiser asks you if there are 1,000,000 available impressions available for a campaign it’s contemplating booking with you. You could then view the competing line items screen to gauge how running the campaign for 1,000,000 impressions would affect booked inventory, and vice versa.
(Optional) Apply targeting criteria to your forecast.
Click Check inventory.
The “Forecast summary” section contains the forecast bar and detailed information on the availability of ad impressions for your proposed line item. Learn more
If your network uses forecast adjustments, click View forecast adjustments to see how manual and historical adjustments affect your forecast. This feature is not available in DFP Small Business.
Click Contending line items to gauge the effect that booking the prospective line item would have on booked line items, and vice versa. Note that non-guaranteed line items aren't considered booked inventory by forecasting.
Click Criteria breakdown to see impression information for each value of each targeted criterion. This feature is not available in DFP Small Business.
After you review this information, you can edit line item delivery priorities as needed and click Check inventory to run the forecast again.
You can click Export forecast to export the details to a spreadsheet.
You can optionally convert an inventory forecast into an order: Enter an order name in the “Save to an order” field at the bottom of the screen and click Continue.
All of the information from your forecast will be imported into your new order.
If a line item’s delivery bar indicates a risk of underdelivery, you can run a forecast to see if inventory will become available at a later date or check what changes to settings or targeting could increase availability.
To check inventory for an existing line item:
- Click the line item for which you want to run a forecast.
Click the Delivery forecast and contending line items tab from within the line item. This displays the forecast bar and an analysis of the remaining goal. Learn moreIf your network uses forecast adjustments, click View forecast adjustments to see how manual and historical adjustments affect your forecast. This feature is not available in DFP Small Business.
- Click Contending line items to determine if any other line items are contributing to your line item’s underdelivery.
- Click Criteria breakdown to see impression information for each value of each targeted criterion. This feature is not available in DFP Small Business.
- You can click Export forecast to export the details to a spreadsheet.
- After you review this information, you can edit line item delivery priorities as necessary and run the forecast again.
Check available inventory for an ad unit or placement
- In the Inventory tab, then click Ad units or Placements on the left-hand panel.
- Choose the ad unit or placement you'd like to view.
- Click the Competing line items tab.