Pre-tag site to forecast inventory before campaign launch

To tag your site early and build an inventory forecast:

  1. Set up inventory in DFP Small Business with AdSense disabled for all units.

  2. Tag your site with DFP Small Business tags. This will initiate forecasting, but not return any ads.

  3. When you feel that the forecast has collected enough data (at least seven days), you can create orders.

  4. If you're transitioning your inventory to DFP Small Business from another ad server:

    1. Pause your new orders immediately after they're activated to ensure they don't serve. Use a start date close to the date you expect your existing ad server to stop serving ads.

    2. When appropriate, stop ads from your existing ad server, then unpause the DFP Small Business orders. (Unpausing can take effect within two minutes.)