Review a line item's delivery progress

To review the progress of your line items, click the Orders tab, then click the order containing the line item in question. The progress, impressions, and clicks are updated approximately every 15 minutes.


Line items with an absolute goal (x number of impressions)

The progress is calculated as the percentage of impression goal delivered divided by the percentage of time elapsed:

progress = (% of impression goal delivered) / (% of time elapsed)

Delivery progress assumes an even distribution of impressions. For example, a line item that has delivered 50% of its impression goal 50% of the way through the campaign has a progress of 100%. However, a line item that’s delivered 50% of its impression goal at the end of day 3 of a 4-day-long campaign would have a progress of:

50 / 75 = 67%

Since DFP paces delivery on traffic patterns to your website, progress may not always be the best indicator of overdelivery or underdelivery. Progress will change throughout a campaign as the pacing of delivery fluctuates. For example, the progress for a line item might be above 100% if the ad server anticipates a period of low traffic in the future. Similarly, a line item with progress below 100% is not necessarily going to underdeliver.

The most accurate measure of whether a line item is on-schedule to deliver in full is the availability forecast found under the Delivery tab for a line item. Use the availability forecast to check and see if there are still enough impressions for your line item to reach its goal by the end date.

Review the value under Progress:

  • If the value is 100%, the proportion of impressions delivered is currently equal to the proportion of time elapsed in the campaign.

  • If the value is greater than 100%, the proportion of impressions delivered is currently greater than the proportion of time elapsed in the campaign.

  • If the value is less than 100%, the proportion of impressions delivered is currently less than the proportion of time elapsed in the campaign.

  • If the value is N/A, the line item has no quantity goals, or sufficient information doesn't exist.


Line items with a percentage goal (sponsorships) or an unlimited end time

The column shows a bar graph of impressions over the past week, as well as the number of impressions delivered on the most active day during that week.


Other resources

If you're using GPT ad tags on your website, you can use the on-screen debugging tool called the Google Publisher Console to troubleshoot your ad tags.

For more in-depth information, see the ad selection white paper.

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