Placement naming conventions
Placements represent one or more associated ad units. When naming your placements, you may choose to describe the physical location of the ad units associated with the placement, or a particular theme or section of your site.
ABCProducts Unlimited Help Center Footer Banners: This placement might include all footer banners within Products Unlimited's Help Center.
ABCProducts Electronics Home All: This placement might include all ad units on the home page of the electronics section of the site.
ABCProducts All Homes Top Banners: A placement of this title might include all ad units on the home pages of all sections of the ABCProducts site.