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Activate, deactivate or archive an ad unit

Unused or unwanted ad units can be deactivated or archived. Both of these actions are not permanent and can be reversed by simply reactivating or unarchiving the ad unit.

  • Deactivate an ad unit to stop line item delivery to the ad unit and remove it from targeting menus.
  • Archive an ad unit to deactivate the ad unit, remove it from the default view of ad units on the Inventory tab and all trafficking menus.

Deactivate an ad unit when you don't want any line items to deliver to it in the near future, but know that you'll want to target it eventually. Archive an ad unit when you want to retire it for the foreseeable future.

If after deactivating an ad unit tags are still on an active page, DFP continues to deliver run-of-network and house line items, even if the deactivated ad unit is set to be a special ad unit. You will still be billed for ad serving costs.
To prevent reporting information from being discarded, ad units can't be permanently deleted.

Activate, deactivate or archive an ad unit

There are two ways to modify the status of an ad unit:

Method 1:

  1. From the Inventory tab, click Ad units.
  2. From the search box of existing ad units, go to the bottom and click the << expand >> link.
  3. Check the boxes next to the ad units you want to change.
  4. Click either Activate, Deactivate, or Archive.

Method 2:

  1. From the Inventory tab, click Ad units.
  2. From the search box of existing ad units, click to select the ad unit you want to change.
  3. After make a selection, the ad unit information appears in the bottom half of the page.
  4. Locate the ad unit name. Under the name, you'll see the Status of the ad unit, such as "Active".
  5. Click the pencil icon Edit and a drop-down menu appears.
  6. Click either Active, Inactive, or Archive.

Unarchive an ad unit

To activate or deactivate an ad unit that has been archived:

  1. From the Inventory tab, click Ad units.
  2. From the search box of existing ad units, go to the bottom and click the << expand >> link.
  3. To the far right, click on Filters.
  4. For a more complete search, click the - sign to remove the default "Parent is Top-level" filter.
  5. Click Status, select is any of, and in the blank field, select or type Archived.
  6. Click Apply filters.
  7. Search for your archived ad units. Check the boxes next to the ad units you want to change.
  8. Click Activate or Deactivate.
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