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Delivery diagnostics

When you use the Google Publisher Console, you can launch a delivery diagnostics page that shows information about the winning line item for a particular ad unit, as well as about line items that targeted the ad unit but were not selected for delivery.

The delivery diagnostics page simulates the ad decision process for a particular ad unit, but it does not provide historical information about the ad selection process.

To launch the delivery diagnostics page:

  1. On your webpage, launch the Google Publisher Console.
  2. On the "Ad Slots" tab, click Delivery diagnostics.

Targeting criteria affecting competition

This section shows the targeting criteria that are affecting competition for the selected ad unit.

You can adjust these criteria and click Rerun competition to see how targeting changes might affect delivery. You can change the country where the ad unit is being viewed, and you and include or exclude audience segments. Additionally, if your webpage includes key-values, you can adjust the values in the "User defined" section.

Winning line item

Shows the line item that DFP would deliver to the selected ad unit, based on the targeting in the "Targeting criteria affecting competition" section and the competition from other line items.

Rejected line items

The line items in this section target the selected ad unit, the ad unit's parent, or a placement that contains the ad unit or its parent. If an ad unit or a placement is explicitly targeted, then this section only shows line items targeted to that ad unit or placement; line items targeted to ad units on a level above the explicitly targeted ad unit or placement aren't listed.

For each rejected line item, DFP provides a reason for the rejection:

Reason why the line item was rejected Description How to get the line item to be delivered
Ahead of schedule Delivery for these line items has slowed to ensure that they don’t overdeliver. Ensure that the flight dates, quantity goals, and frequency caps are correct.
Current time outside of dayparting window These line items were targeted to times of day different than the ones targeted by the ad unit. Ensure the dayparting settings are correct.
Delivery goals reached These line items have stopped serving because they reached their quantity goals or their end date has passed. If you need to restart the line item, you must copy it and give it new start and end dates.
Frequency cap reached These line items have hit the limit for how many times they can be delivered to the same user within the established time period. Ensure the frequency capping settings are correct.
Incompatible start or end date The flight dates of these line items don’t match the targeting settings of the ad unit. Ensure that the flight dates of the line item you want to deliver match the flight dates of the ad unit.
Limited by number of ads per page There aren't enough ad slots on the page to accommodate all of the creatives the line items are set to deliver. Ensure the number of creatives is equal to or less than the number of ad slots on the page.
Line item not active The line items haven't started running either because their flight dates and times haven't started yet or the line items haven't been activated. See Line item isn't delivering ads to troubleshoot the problem.
Line item not ready The line items need creatives, are paused or cancelled, or their inventory was released. Add creatives, check why they were paused or cancelled, or check why their inventory was released.
No active right-sized creative associated The line items don't have creatives that match the sizes of the ad slots on the page. Add at least one creative that has the same size as an ad unit on the page.
Not targeting any active ad units The line items aren't targeting any of the ad units on the page. Check the line item's inventory targeting and ensure it's targeting at least one of the ad units on the page.
Not targeting any active placements The line items aren't targeting any placements assigned to this web page. Check the line item's inventory targeting and ensure it's targeting at least one of the placements assigned to this web page.
Order not approved The order that contains the line items must be approved before the ad can deliver. Ensure the order is eligible for approval.
Pre-empted by another ad of higher priority These line items conflict with another line item that has a higher priority. Ensure the priority is set correctly. You can change the priority by selecting a different line item type or adjusting your targeting criteria.
Pre-empted by another same priority ad that was behind schedule If a line item falls behind, Google DFP may deliver up to 120% of the daily goal until the line item is back on track. The line item that's behind schedule may displace other line items. Ensure that line item settings are correct.
Priority ranked lower The line items have a lower delivery priority than the winning line item. Ensure that the priorities of line items are correct. You can change priorities by selecting different line item types.
Roadblocking rules prevented delivery Creatives don't repeat on a single web page. Creatives for a line item will serve in as many ad units on the page as the line item is eligible for. Ensure roadblocking rules are set correctly.
Unmatched targeting or unknown The line items aren't targeting the same options as the ad unit. If you want a different line item to deliver to the ad unit, ensure that the targeting matches that of the ad unit.
Unknown reason Your line item was rejected for a reason other than the ones listed above. Try running the diagnostic tool again. Google DFP will take note of what happened so we can investigate.
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