Creative basics

Preview a creative

You can preview a creative within DoubleClick for Publishers. You can also preview a creative on your site to test the creative before it's live, and to send screenshots to advertisers.

To preview a creative within DoubleClick for Publishers:

  1. In your DoubleClick for Publishers account, click the Orders tab.
  2. Click the Creatives in the left-hand navigation.
  3. Click the appropriate creative.
  4. For a number of reasons, sometimes a creative doesn't appear properly on the preview page. If that happens, click New window and preview your creative that way.

To preview a creative on your site:

  1. In your DoubleClick for Publishers account, click the Orders tab.
  2. Click the order and the line item containing the creative you'd like to view.
  3. Click the Creatives tab.
  4. Click the appropriate creative.
  5. Click On site.
  6. Enter the URL of the page where you'd like to preview the creative, then click Open preview.


    If you'd like to send a live preview of the ad on your page to your advertisers instead of a screen capture, click Show preview URL to generate a link they can access. The link expires after 180 days. When you click the link, the preview lasts for 15 minutes. After that, if you reload your browser, the preview is no longer displayed, and you'll need to click the link to view it again.


  • You can generate site previews for creatives immediately after you've uploaded them, even if the ad has not yet started running.
  • The webpage you select for the site preview must have an ad request on the page that meets the targeting criteria set for the line item including:
    • An ad tag that includes the sz= key-value indicating the same size as the creative
    • An eligible ad unit
  • You can't generate a site preview for a complete roadblock. You can only generate a site preview for one creative at a time.
  • Creative previews for Flash-based custom creatives and creatives based on templates don't show the fallback image.
  • Site previews can be generated for geo-targeted non-redirect ads even you aren't physically in the targeted geographic area. (That is, the IP address from which you're generating the preview isn't located in the targeted geographic area).
  • If the page contains multiple eligible ad units, the creative will deliver to any ad unit that matches.
  • If you're previewing a creative on a page requiring authentication, sign into your site first, then preview the creative.
  • Line items and creatives served when you generate a site preview are not included in reporting or forecasting results.

    The "Impressions" or "Clicks" field on the summary page of the line items you've previewed or tested displays the label "Test impressions received". This indicates that the ad server received at least one impression it hasn't counted because the traffic source was not a visitor to your web site. This label also displays in the "Impressions" or "Clicks" field of orders that contain previewed or tested line items.

To preview a mobile creative:

Creatives don't always look the same on a mobile device as they do in a desktop browser. To preview a creative on a mobile device, you can generate a QR code in DFP and scan the code with your device. Preview the creative alone or, for ads targeting mobile websites, in a page that the ad is targeting.

To preview your creative on a mobile device, follow these steps:

  1. In the line item on the Orders tab, select the creative you want to preview.
  2. Select the Preview tab.
  3. Click Mobile.
    • To preview a creative on a mobile device, use a barcode scanning application to scan the QR code and load the preview.
    • To preview a creative in the targeted webpage, enter the webpage URL, click Generate preview to generate a QR code and scan it to load the page with the creative shown. The preview page must contain an ad tag targeted by this creative's line item.
Which preview options are available for each creative type?
QR code preview is available for the following creative types:
  • Third party: Note that this functionality isn't guaranteed for all third parties.
  • Image
  • Text and image
  • Image animation (if available in your network)
  • Custom template (if available in your network)
  • Aspect ratio creatives (if available in your network): Note that the preview displays the first image that's been uploaded.
Notes about other creative types:
  • AdMob: No preview options at this time.
  • SDK mediation: No preview options at this time.
  • Video interstitial (if available in your network): To preview, click the Preview tab in DFP. Note that the preview takes up the full screen of the desktop browser; this is not a true reflection of how it looks on a mobile phone.
  • Mobile ad network (if available in your network): No preview options at this time.
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