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DFP Small Business releases

March 20, 2017

DFP Small Business

  • Enable Google signed-in, cross-device personalized ads
    We’re enhancing our ads system to deliver better ad experiences for a world where people are using multiple devices. Beginning in 2016, Google users could choose to associate their cross-device web and app activity with their Google account to see more useful, personalized ads. And now, we are adding a new control for publishers in DoubleClick to help you earn more from these ads from Google demand sources (Google Display Network and DoubleClick Bid Manager) which are personalized based on users’ interests, demographics, and Google account information.

    This publisher control will be activated no earlier than April 10th, 2017. Learn how to enable the new control from the DFP and Ad Exchange Admin tabs.
  • Archive unused ad units automatically
    DFP now automatically archives any ad units that haven’t served any impressions in the last 12 months. These ad units can be unarchived for reuse at any time.
  • Deactivate unused user roles
    You can now deactivate user roles you no longer need. Marking a user role as “inactive” doesn’t affect users already assigned to the user role. Learn more

Coming soon...

  • Changes to Ad Exchange impression counting methodology
    Ad Exchange impressions, bought by Google AdWords and filled by DFP, will soon begin adopting the downloaded impressions methodology as third-party bidder impressions do today. Learn more about these changes
  • Filter users by permission
    You will soon be able to filter your network’s list of user by user role permission.
If you use Ad Exchange, visit the Ad Exchange Release Notes to learn about the latest feature releases.
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