DFP Small Business releases
- Native app install ads on mobile web
You can now traffic native app install ads on mobile web (they were previously available only on mobile apps). Simply target native styles with the “Native app install ad” format to ad units on mobile websites.
As a reminder, if you’re setting up native ads for mobile, be sure to set up styles for both Native app install ads and Native content ads. This allows both formats to compete to maximize yield. Learn more
- Learn which ads did deliver and why (for video and mobile apps)
The feature that helps you troubleshoot ad delivery in the context of inventory was released in open beta on September 19 for mobile web and desktop. It will soon also have support for video and mobile apps.