Releases for DFP Small Business
May 18, 2015
Launch of Active View metrics
Active View metrics is in beta until further notice. These metrics will become available to all Small Business publishers over the coming weeks.
Active View metrics are now available globally to DoubleClick for Small Business publishers. Active View is a feature in DFP SB that tracks the viewability of ads served via Google Publisher Tags (GPT). Active View brings key metrics to the DFP SB Query Tool, allowing you to report on the impressions that are measurable, and of those, how many are viewable.
Viewability helps determine how likely it is that an ad was actually seen by a user. Two important factors are (a) what portion of an ad appears in a viewable space on screen, and (b) how long that portion of the ad remains visible. Measuring viewability helps you assess the value of an impression.