Releases for DFP Small Business
March 3, 2014
Enhanced dynamic allocation
We are changing the way DFP interacts with Ad Exchange and AdSense. Called “enhanced dynamic allocation,” our ad servers now optimize the distribution of Ad Exchange and AdSense impressions throughout goal-based line item delivery, without compromising reservation goals. Prior to enhanced dynamic allocation, DFP did not make a bid request to Ad Exchange or AdSense before delivering a goal-based line item, missing out on potential revenue.
Learn more about enhanced dynamic allocation.
Targeting presets: Instead of reentering the same set of criteria again and again, you can save time, minimize errors, and keep your campaigns consistent by saving targeting criteria to a preset. Learn more
User role administration
"Invite contacts" permission: A new permission has been added to roles: "Invite contacts." Previously, in order to invite a contact, a user needed the "Edit users, roles and teams" permission plus the "Edit contacts" permission. Now, the "Invite contacts" permission has been separated from "Edit users, roles and teams," giving you more granular control over what users can do.
There will be no change in what existing users and roles can actually do. If you could invite contacts before, you still can; if you couldn't, you still can't. That also goes for any new users you add to your existing roles, unless you make changes those roles. If you don't have any concerns about how your users have been inviting contacts (or not inviting them), then there's nothing you need to do. However, if you've wanted to control which of your users and roles can invite contacts, now you can. Learn more about roles and permissions