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DFP Small Business releases

August 22, 2016

Coming soon...

  • Ad Exchange in DoubleClick for Publishers

    Ad Exchange users will soon enjoy access to Ad Exchange product features in DoubleClick for Publishers. This will unify the user workflow and reduce the need to access separate products. The current Ad Exchange interface will remain available and unchanged.

  • Deprecating Mobile ad network creative type

    The Mobile ad network creative type allows publishers to traffic ad network tags that are called server-side by DFP. However, with the widespread availability of Mediation and exchange bidding, this creative type is now largely obsolete. As a result, the Mobile ad network creative type will be deprecated in DFP on September 8. If your network is using it, we recommend discussing your options and timing with DFP support, such as re-trafficking with an alternative creative type.

  • Code snippet deprecation for Ad Exchange line items

    In the coming weeks, we'll be removing the Ad Exchange "code snippet" text box in creative settings, as well as the "channels" and "Ad Exchange Tag ID" text boxes for Ad Exchange video line items, for publishers who aren't already using these fields. The code snippet is no longer needed, as you can now use Ad Exchanges rules to target DFP inventory (such as ad units, placements, and key-values) instead. This is part of an eventual deprecation of this field for all publishers.

  • DFP Limits dashboard

    The limits dashboard will allow network administrators to quickly view system limits that apply to your network and whether you're close to reaching them.

If you use Ad Exchange, visit the Ad Exchange Release Notes to learn about the latest feature releases.
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