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DFP Small Business releases

May 15, 2017
  • Highlight
    • Simulate video ad requests
  • DFP Small Business releases
    • Changes to Ad Exchange impression counting methodology in DFP reporting
    • Changes to DFP mediation for mobile apps
    • Styling updates for programmatic native
    • New targeting options for direct and programmatic native
    • DFP system queries to identify instances of google_ad_slot
  • Coming soon...

Highlight

  • Simulate video ad requests
    The Simulate request feature in Troubleshooting tools is now available for video ads. It shows you which line item or line items would win if you were to request the ad slot again. If an unexpected line item or line items win the simulation, you can see why and change targeting and tag information accordingly. Learn more

DFP Small Business

  • Changes to Ad Exchange impression counting methodology in DFP reporting
    DFP impressions that are filled by Ad Exchange, and where the buyer is Google AdWords, has completed adopting the downloaded impressions methodology as third-party bidder impressions do today. Learn more
  • Changes to DFP mediation for mobile apps
    On Monday, May 8, we updated mediation for mobile apps to streamline the publisher experience. Review your configuration to ensure that your mediation group(s) will deliver as expected. Learn about the changes
  • Styling updates for programmatic native
    This week, DFP will begin providing greater design flexibility in the programmatic native styles beta.
    • Square advertiser marketing images: You can now include square (1:1 aspect ratio) images in programmatic native ads. We also added templates such as the following to support square images.
    • Image and attribution overlap: The “Ad Attribution” and “AdChoices” elements can now overlap the marketing image, allowing the image to take up more of the overall ad design, while eliminating a mostly empty row at the top of the ad.
    • Realistic text previews: These improved native style previews give a better sense for how native ads will look in real-world environments by showing a variety of text lengths that may come through programmatic demand. Here are examples of “short content” and “long content” previews.
  • New targeting options for direct and programmatic native
    For both direct-sold and programmatic native styles, we have expanded targeting options to include:
    • Placements
    • Inventory exclusions
    • Geography
    • Device category
    • Operating system
    • Negative targeting
    • Complex key-value targeting (up to 20 total key-values)
  • DFP system queries to identify instances of google_ad_slot
    As part of Ad Exchange code snippet deprecation in DFP, Ad Exchange tags will soon stop being sent from DFP to Ad Exchange. To help identify instances of tags that use google_ad_slot, we've added the following system queries. Use them to determine whether to eliminate, update, or replace these tags.
    • DFP ad requests using Ad Exchange tags: Deals
    • DFP ad requests using Ad Exchange tags: Pricing rules
    • DFP ad requests using Ad Exchange tags: Sites
    • DFP ad requests using Ad Exchange tags: Tags

Coming soon...

  • Add tracking URLs to Third Party, Custom, and DoubleClick tag creatives (open beta)
    You'll be able to easily add third-party impression tracking URLs to Third Party, Custom, and DoubleClick tag creatives. You'll simply add the URLs to the new "Third-party impression tracking URLs" field.
 
If you use Ad Exchange, visit the Ad Exchange Release Notes to learn about the latest feature releases.
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