Add a tracking pixel to a third-party creative

In some scenarios, an agency, advertiser, or other third party might decide to track impressions with a tracking pixel. A tracking pixel is simply code inserted into a third-party creative that makes a server call and returns a transparent 1x1 image (normally a GIF file).

 

Where do I get a tracking pixel?

A third party typically sends you a URL. You then insert the URL into the tracking pixel code and add the tracking pixel code to the 'Code snippet' box in the third-party creative window.

 

What are some examples of tracking pixels?

Most tracking pixels have the same format with slight variations in the style variable. It is up to you and the advertiser to choose which format to use. Here are a few examples:

<img src="TRACKING-PIXEL-URL-GOES-HERE" style="position:absolute; visibility:hidden">

<img src="TRACKING-PIXEL-URL-GOES-HERE" style="display:none">

<img src="TRACKING-PIXEL-URL-GOES-HERE" width="0" height="0">
The tracking pixel will count an impression every time you view the creative, including previews.
 

Where do I put the tracking pixel code DFP?

If you want to add a tracking pixel to the creative code of a third-party creative, simply insert the tracking pixel code at the top of creative code in the 'Code snippet' box.

Make sure there is a hard return between the pixel code and the rest of the creative code.

An example looks like this:

<img src="TRACKING-PIXEL-URL-GOES-HERE" width="0" height="0">
<!-- Template ID = 4439 Template Name = Image Banner - Open in New Window-->
<a href="%c%u" target="_blank">
<img width="728" height="90" border="0" src="%h/2315223/728x90Image.JPG">
</a>