Video creative reporting

On the Reports tab in DFP, you can see reports about the creatives in your video line items.

To view creative reports, follow these steps:

  1. On the Reports, click Creatives on the side panel.

  2. Select a creative set from the table. (Creative sets are blue, indicating that you can click and see more details. Simple web ads appear in black text.)

  3. To specify a date range for your report, click the dates above the table. Choose new dates, then click Apply.

  4. View impressions, clicks and CTR for each creative.

  5. To view more details and video metrics, click Edit report above the table.

  6. Click Columns to see all possible metrics.

  7. Click Run report.

  8. Adjust the graph by selecting or deselecting tick boxes in the list above the table.