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Set up AdSense in DFP Small Business

Enable AdSense for your ad units

To start using AdSense In DFP Small Business, you first need to enable AdSense for the ad units in which you want to run AdSense ads.

To enable an existing or new ad unit for AdSense:

  1. Go to the Delivery tab, then select Ad units in the left-hand panel.

  2. Click the ad unit you want to edit or click New ad unit to create a new one.

  3. If creating a new ad unit, click override for "AdSense inventory settings."


    If editing an existing ad unit, click edit for "AdSense inventory settings."

  4. Select the Maximize revenue of unsold and remnant inventory with AdSense checkbox.

  5. Click Save.


When will AdSense ads appear on your site?

Now that AdSense is enabled for the ad unit, the system uses AdSense to:

Fill your unsold ad unit inventory with AdSense

For this to happen, you don’t have to do anything other than enabling AdSense at the ad unit level. Once you've done this, if no eligible ads are targeted to the ad unit, an AdSense ad conforming to the format you specified is called and served. In this way, you're not losing the opportunity to generate revenue.

Make AdSense compete dynamically with remnant impressions

By enabling AdSense at the ad unit level, you also get the chance to optimize your remnant revenue thanks to the dynamic competition between AdSense and remnant impressions.

  • You need to make sure that the line items you want to compete with AdSense have the right priority type: Network, Bulk, Price priority or House.

  • Only non-guaranteed line items are eligible for an impression-by-impression competition with AdSense, based on price.


If you want to do this for an existing line item:

  1. Go to the Delivery tab in your DFP Small Business account.

  2. Select the relevant order and line item.

  3. Pause the line item. This allows you to edit the line item type.

  4. Click the Settings tab within the line item.

  5. Click the Type drop down and select the most suitable of Network, Bulk, Price priority or House.

  6. Enter the price that you charge for that line item in the Rate field, keeping in mind that it's the value taken into account by the system when running the competition with Google AdSense.

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