Get started with video

Create a video line item

To create a video line item in DFP Small Business, follow these steps:

 

  1. Click the Orders tab.

  2. Choose one of these options:

  3. Name the line item.

  4. Select the Web platform.

  5. Select Video (VAST).

  6. In the Master field, enter a video size. Suggested video sizes appear as you type, representing the video sizes in your inventory. The letter "v" appears automatically at the end of all video sizes.

  7. Next to Rotate creative sets, select one of the following options:
    • Evenly: Creatives rotate evenly.
    • Optimized: Creative with the highest CTR will be shown more often.
    • Weighted: Creatives rotate at a frequency you specify.
    • Sequential: Creatives rotate in the order you specify. You must enter a number between 1 and 80.

    For more information about even, optimized, and weighted rotation, see Rotate multiple creatives for a line item.


  8. Optional: Set a frequency cap for the line item.
    • Next to Frequency, select Set a per user frequency cap.
    • Select Stream to limit the number of impressions per video stream.

  9. Under Add targeting, choose targeting criteria for the line item. You can select one or more of the following options:
    • Select Inventory to assign the line item to one or more ad units.
    • Select Custom criteria to add key-value pairs.

  10. Click Save and...Upload creatives.