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Implementation overview

This guide contains step-by-step instructions to serve video ads on your site.

What you need to know before you start

This guide assumes that you have working knowledge of basic DoubleClick for Publishers (DFP) concepts. For a refresher, please see the following articles:

General steps to going live

Here are the steps to going live with video ads on your site:

  1. Define video inventory. Decide what ad units and key-values you'll use to target your video inventory.
  2. Generate tags. In the DFP interface, create the video ad tags to place on your site.
  3. Integrate with a video player. To start serving video ads quickly, choose one of our partner video platforms. You can also use a custom player and integrate it with the Google IMA SDK (HTML5), though Google doesn't offer support for this option.
  4. Traffic a video line item. Set up and target a video line item and upload your creatives. Use the VAST Inspector to test your video ads.
  5. Report and track. Once video ads are running, use DFP video reporting to get detailed video ad metrics.
A standard DFP Video implementation can take approximately three to eight weeks. This timeline depends on coordination between your business and technical team members, and  can take longer if you're working with a third-party developer. Be sure to have your technical and ad operations resources available throughout the project to ensure a smooth deployment.
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