Get started with mobile ad serving

Mobile ad serving information sheet

Premium and Small Business features

These mobile features are included with both DFP Small Business and Premium:

  • Serving to high-end mobile web
    • Fixed size ad units (eg 320x50), including custom sizes
    • Can generate mobile-optimized JavaScript ad tags in the DFP UI
  • Serving to high-end mobile applications
    • Fixed size ad units (eg 320x50), including custom sizes
    • Interstitial ad units
    • SDKs for iOS and Android
      • Support for all AdMob formats
      • In-app browser to handle clicks
    • SDK mediation: Send impressions from mobile applications to ad networks via the ad networks' own SDKs
  • Ad formats
    • Image banners
      • Standard click-through URL
      • Click-to-download URL
    • Third-party ad serving
    • Text and image creatives
    • DoubleClick tag for DCM Mobile and desktop
    • Click-to-call and click-to-app creatives (e.g. email, SMS, Google Maps, and Google Play)
    • Image animation creatives
    • Video interstitials
    • Custom creative templates
  • Targeting
    • Mobile OS targeting, including OS version
    • Device targeting, including make, model, and sub-model
    • Geo-targeting for carrier-level traffic
    • Geo-targeting for wifi traffic at the country, region, metro area (DMA), city, and postal code (US/CA only) levels
    • Geo-targeting for cellular traffic at the country, region, metro area (DMA), city, and postal code (US/CA only) levels, when augmented with GPS coordinates
      • Ensure that you adhere to your organization’s privacy policy when obtaining GPS data.
      • With GPS coordinates, the highest resolution geo targeting is city targeting.
      • You’ll need to use Google Publisher Tags or the Google Mobile Ads SDK.
    • Mobile carrier targeting
    • Capability targeting: phone calls
  • Bandwidth targeting
  • Dynamic allocation
    • AdSense dynamic allocation for mobile web
    • DoubleClick Ad Exchange dynamic allocation for mobile web
  • Reporting
    • Breakdown by mobile targeting criteria
    • Integrated AdSense reporting
    • Filter reports for mobile ad units and line items
  • QR code preview
  • Third-party impression URLs in image creatives
  • Partner options: server-side integrations with mobile ad network and rich media vendors
  • Delayed impressions, for use cases such as pre-caching ads

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