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Activate, archive, or deactivate an ad unit

To prevent reporting information from being discarded and the deletion of an ad unit without changing tags, you can't delete an ad unit.

However, you can deactivate unwanted ad units and then archive them. This removes the ad units from the default view of ad units on the Inventory tab. To reactivate the ad units in the future, you can unarchive them, at any time.

When to deactivate or archive ad units

There are different situations in which you would want to deactivate an ad unit versus archiving it. 

When should you deactivate

Deactivate an ad unit when you don't want any line items to deliver to it in the near future, but know that you'll want to target it eventually.

For example, you may have a seasonal ad unit that runs on a Holiday section of your web site. You can deactivate it for most of the year and then reactivate it during the holidays to allow traffickers to target it.

When an ad unit is deactivated:

  • Line items that are targeted to the ad unit are no longer delivered to it.
    However, if the tags are still on an active page, DFP continues to deliver run-of-network and house line items, even if the ad unit is set to be a special ad unit (a DFP Premium feature). You will still be billed for ad serving costs.
  • Deactivated ad units are visible by default from the main "Ad units" page in the "Inventory" tab.
  • Deactivated ad units show up in an Ad units report.

When should you archive

Archive an ad unit when you want to retire it for the foreseeable future.

When an ad unit is archived:

  • Line items that are targeted to the ad unit are no longer delivered to it.
    However, if the tags are still on an active page, DFP continues to deliver run-of-network and house line items, even if the ad unit is set to be a special ad unit (a DFP Premium feature). You will still be billed for ad serving costs.
  • The ad unit is deactivated.
  • The ad unit is removed from the default list of ad units in the Inventory tab. You can still view archived ad units by searching by the status, "Archived", from the left-hand navigation bar on the "Ad Units" page of the "Inventory" tab.

Modify the status of an ad unit

To modify the status of an ad unit:

  1. Click Ad units on the Inventory tab.
  2. Check the boxes next to the ad units you want to select, and click either Activate, Deactivate, or Archive.

Activate ad units that have been archived

To activate or deactivate an ad unit that has been archived:

  1. Click Ad units on the Inventory tab.
  2. In the left-hand side of the page you'll see a search box for ad units. Change the drop-down status from Active to All or Archived.
  3. Search for your archived ad units.
  4. When you find the right ad unit, click Activate or Deactivate under the ad unit name.
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