Target a line item to mobile devices

To target a line item to mobile devices, follow these steps:

  1. Create a line item.

  2. Under Add targeting, you can choose one or more of the following:

    • Select Inventory to assign the line item to one or more ad units.
    • Select Customised criteria to add key-value pairs.
    • Select Geography to target traffic from a particular location. Geo-targeting has different resolution for operator traffic and Wi-Fi traffic.
      • Wi-Fi traffic: You can target the country, region, metro area (DMA), city and postal code (US/CA only) levels.
      • Operator traffic: You can target the country level.
        • Line items targeted more specifically than the country level can never match operator traffic. For operator traffic targeting, target at the country level.
        • DFP takes into account BlackBerry's proxy-based traffic routing where possible, but in some cases geo-targeting and operator targeting might not work for BlackBerry devices.
    • Select Devices to target the line item to a user's browsing environment.
      • Device capability: Target devices:
        • That are mobile apps. This is useful for publishers that use the same ad units for their mobile web and mobile app inventory but want to traffic different campaigns to apps and the web. Select Devices > Device capability > Mobile Apps and then click Include. In targeting criteria reports, app traffic will be broken down under DeviceCapability=serves on apps. Note that mobile app targeting and reporting work for mobile display but not mobile video.
        • That can make calls. Select Devices > Device capability > Phone calls, and then click Include.
        • That are enabled for MRAID v1. Select Devices > Device capability > MRAID v1, and then click Include.
      • Device category: Target different categories of devices. Choose Desktop, Feature phones, Smartphone or Tablet, then click include.
      • Operating system: Target platforms and operating systems.
    • Note: Line items targeting specific Apple models (such as iPhone 4) can only match traffic from mobile applications.
    • Select Connection to target bandwidth, operators and user domains.
      • Target users who are connected via Wi-Fi or mobile operators.
      • Mobile operator: Target specific mobile operators.
      • Under User domains, enter user domains to target.

  3. Click Save and... and select Upload creatives from the drop-down.