Traffic AdSense or Ad Exchange ads in DFP
You can create line items for your AdSense or Ad Exchange ads and target them to specific inventory units and audiences just as you would any other line item in DoubleClick for Publishers.
How are AdSense or Ad Exchange line items picked for delivery?
AdSense and Ad Exchange line items compete with other preemptible line items set at the same priority or lower. For example, if a line item is given an AdSense delivery type, it will look at all non-guaranteed line items and pick the line item with the best CPC or CPM rate.
DoubleClick for Publishers then sends its best line item to AdSense or Ad Exchange, which evaluates the line item against its inventory. If AdSense or Ad Exchange has an ad unit that can beat the price of the line item picked by DoubleClick for Publishers, then the AdSense or Ad Exchange line item is delivered. If the line item from DoubleClick for Publishers still has the best price, then that line item is delivered. Learn more about dynamic allocation
Can I check available inventory for AdSense or Ad Exchange line items?
No. Since AdSense and Ad Exchange line items are non-guaranteed inventory, you can’t forecast their inventory.
Do I have to add AdSense or Ad Exchange tags to my website?
No. Once you traffic AdSense and Ad Exchange line items in DoubleClick for Publishers, the AdSense or Ad Exchange line items can be delivered through DFP Small Business tags. There is no need to put AdSense or Ad Exchange tags directly onto your website.
How is web page layout affected?
AdSense and Ad Exchange line items delivered through DoubleClick for Publishers aren't aware of other AdSense or Ad Exchange line items on your webpage. The function that AdSense and Ad Exchange use to coordinate all AdSense or Ad Exchange ads on a single webpage, and to prevent duplicate delivery of a single ad, is disabled by the AdSense and Ad Exchange in DoubleClick for Publishers feature.
To target your AdSense or Ad Exchange ads:
- Link your AdSense or Ad Exchange products to your DoubleClick for Publishers account.
Even if you already use AdSense dynamic allocation at the inventory level, you still need follow the network linking process to link any AdSense accounts you'd like to use for dynamic allocation at the line item level.
- Create an AdSense or Ad Exchange line item and set its targeting criteria.
- Click Add creatives and select new creative.
- If you're creating an Ad Exchange line item, click Automatically generate creative in the "Creatives" section.
- Once you add creatives, you cannot change the priority type for Ad Exchange or AdSense line items.
- Enter a Name for the creative.
Click Save.Why do I see this error: “Web property in snippet does not match web property in line item”?If you see this error when trying to save your AdSense or Ad Exchange line item, it's because the web property entered at the creative level doesn't match the one at the line item level.
- (Optional) Review individual Ad Exchange ads and choose whether to let them show on your pages.
- Report on your AdSense or Ad Exchange line items.