Generate video ad tags in DFP
To generate tags for your video ad units in DFP:
- In the Ad unit section of the Inventory tab, click the video ad unit for which you want to generate the tag.
- Click Generate tags below the name of the selected video ad unit.
Complete the 3-step process and click Continue after each step.
Select tag type
You can currently generate Google Publisher Tags (GPT).
Select tag options Define options or targeting parameters to be included in the tag. You can learn more about the required and custom parameters for GPT ad tags.
If you are creating an ad tag for live stream video, select the "Enable for live traffic" option to ensure the ability to handle heavy live stream traffic volumes, where all ad breaks are delivered at the same time.
Tag results Use the information provided in this section to test and ensure your tag is set up correctly.
Live stream ad tags must contain
<HEAD>element of the page.
- Video master tag: the URL needed to get video ads for this ad unit. You can learn about the components of the master ad tag URL.
<BODY>element of the page to specify where the companion ad appears.
/livein their path. If you selected the "Enable for live traffic" option using the ad tag generator, it is automatically added.
- Click Done. Your ad tag appears automatically.
If you are not using the Google IMA SDK: Be aware that the tag contains the following macros, for which you'll need to insert the appropriate information. (If you're using the Google IMA SDK, the SDK automatically inserts the information for these macros.)
url=[referrer_url]: URL of the page where the ad will appear
correlator=[timestamp]: typically the timestamp of the page view