What are the benefits of displaying image ads?

Image ads increase variety and competition. If you choose to display image ads in addition to text ads:

  • You can increase the number of advertisers bidding to appear on your site.

  • Both text and image ads will compete in the same auction to display on your pages.

  • Ads with the highest likelihood of effectiveness will be displayed automatically on your site.

  • You can display video and rich media ads.