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Get started with Google Publisher Tags

Google Publisher Tags (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit code, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

This section will guide you through a brief overview of GPT, including the benefits, basic functionality and features, choosing from the multiple tagging options, and ensuring your implementation is correct by following the structure and guidelines from our GPT samples and guide to common GPT implementation mistakes.

For detailed information, view the topics below.