Search
Clear search
Close search
Google apps
Main menu

Remove a policy violation

Google scans DFP creatives for policy violations. If Google detects a policy violation, it will either temporarily pause or permanently disable the creative from serving. Remove the policy violation to re-traffic the existing creative or traffic a new one.

Because of the sensitive nature of policy violations, Google is unable to provide additional information beyond what’s available in the DFP UI.

Google periodically re-scans creatives that are flagged for policy violations. The frequency of re-scanning is based on a number of factors and is not something we can expedite. If you need a campaign to run as soon as possible, traffic a new creative after resolving the policy violation.

Understand policy violation creative statuses

Creatives with an active or cleared policy violation have one of the following “Inactive” statuses:

Status Description
Inactive (Disabled for policy violation) Google has disabled the creative because of a policy violation. It won’t be re-enabled in the future.
Inactive (Paused for policy violation; re-scanning) The creative is currently not serving because of a policy violation. The creative will be re-scanned and, if Google determines that it no longer has policy violations, it will be cleared.
Inactive (Cleared; eligible for serving) Google has determined that the creative no longer has policy violations. You can re-link the creative to resume delivery.
 

Find creatives under policy violation

Use line item filters to find flagged creatives. In DFP, go to a page with a list of line items (for example, navigate to Delivery and then Line items and then All line items) and then use one of these filters:

Filter Description
Policy violation See the line items with creatives that either have an active policy violation or have been re-scanned and cleared by Google.
  • Start by applying the Policy violation and then is and then Detected filter. Click a line item and then look for creatives with a status of Inactive (Disabled for policy violation) or Inactive (Paused for policy violation; re-scanning).
  • After removing the policy violation, apply the Policy violation and then is and then Cleared filter. Click a line item and then look for creatives with a status of Inactive (Cleared; eligible for serving).
Policy violation updated Choose Policy violation updated and then in the last, select a timeframe, and then apply the filter to see line items with creatives whose policy violation status has changed during that range.
 

Fix the violation and re-traffic a creative

Once you find a creative under policy violation, navigate to its Creative details page in DFP. A yellow box near the top lists the policy violation. For DFP Premium users only, the box also includes the domains related to the violation. Follow these steps:

1. Resolve the policy violation:

Malvertising in creative

The creative contains requests to domains that are linked to malvertising. Malvertising violates Google’s platform policies.

Fix the violation

  • Ensure that creatives never contain requests to the listed domains.
  • If this creative is from an ad network/SSP, alert them to this policy violation. Use these tips to resolve the issue with them:
    • Confirm that you’re working with their malvertising department.
    • It’s not sufficient for the ad network/SSP to block a single creative; they must continuously remove all the served creatives that load this domain.
  • For creatives that you own, remove all references to the offending domain.
Malvertising in landing page

The creative directs to a landing page that hosts or distributes malvertising. Malvertising violates Google’s platform policies.

Fix the violation

Review the landing page destination. Remove all references of the suspicious domain from the landing page. If the suspicious domain is the landing page destination, DFP is unable to serve the creative.

This can happen when the landing page contains ads from ad networks/SSPs. We recommend contacting your ad networks/SSPs to ensure they’re not loading creatives that make requests to these domains. Use these tips to resolve the issue:

  • Confirm that you’re working with their malvertising department.
  • It’s not sufficient for the ad network /SSP to block a single creative; they must continuously remove all the served creatives that load this domain.
Legally objectionable content

The creative redirects to a URL that leads to a property containing legally objectionable content. Therefore, the URL cannot be redirected from any Google domain or network.

Fix the violation

Ensure that the creative or landing page doesn’t reference or make requests to the violating domain. Be aware that the violating domain may be dynamically loaded by third-party scripts within the creative or landing page.

Misrepresentation of product

The ad or site may be missing important information related to financial services, a software download, or charitable or political donations. In addition, the site may not be clearly and conspicuously disclosing pricing-related information.

Fix the violation

  • Remove any unwanted downloads in the creative.
  • See if the creative is making a request to a domain associated with unwanted software.
Self-clicking creative

We don’t allow the promotion of artificial ad clicking in creatives, or the placement of ads with landing pages that contain automated ad clicking. This ad contains at least one form of automated clicking.

Fix the violation

This typically happens when the click macro is inserted into the creative incorrectly. Ensure that the click macro isn't firing before the user has clicked.

Dynamic DNS in creatives or landing page

The creative uses Dynamic DNS, or IP mapping. This is a domain that can be frequently updated to change IP addresses. Such behavior can deliver varying content and is therefore prohibited by our policies.

Fix the violation

Ensure that the creative doesn’t reference or make requests to the violating domain. Be aware that the violating domain may be dynamically loaded by third-party scripts within the creative or landing page.

Phishing

The creative leads to “phishing” for the users’ information or promotes other scams.

Fix the violation

Ensure that the creative doesn’t reference or make requests to the violating domain. Be aware that the violating domain may be dynamically loaded by third-party scripts within the creative or landing page.

2. Re-traffic a creative:

If your creative’s status is:

  • Inactive (Disabled for policy violation): Traffic a new creative.
  • Inactive (Paused for policy violation; re-scanning): Wait for Google to re-scan the creative. When Google determines that the creative no longer has policy violations, the status will change to Inactive (Cleared; eligible for serving). You can then re-link the creative with line items to resume delivery.
Was this article helpful?
How can we improve it?