Deactivate or archive a DFP ad unit
Remove ad units you no longer use by marking them inactive or archiving them. These actions are not permanent, but can ensure old ad units aren't targeted by users. Ad unit code names must be unique under the same level of hierarchy, even if you inactive or archive them.
When you deactivate or archive an ad unit, line items specifically targeted to the ad unit stop delivering to the ad unit. Line items targeted to a deactivated or archived ad unit's child ad units continue to deliver, though the child ad units are not available in targeting menus. If the ad unit is still included in your Google Publisher Tags, run-of-network and house line items still deliver, even if the deactivated ad unit was a special ad unit.
Deactivate or archive an ad unit
- Sign in to DoubleClick for Publishers.
- Click Inventory Ad units.
- Use the filter to find and select the ad unit you want to deactivate.
- Under the ad unit name, click Edit next to Status and choose one of the options below:
- Active: Allows line item delivery to the ad unit and displays it in targeting menus.
- Inactive: Stops line item delivery to the ad unit and remove it from targeting menus.
- Archived: Deactivates ad unit and remove it from the list of ad units.
Your changes are saved and applied immediately, though it can take up to 180 minutes before the change affects ad serving. Learn more about update periods
Can I delete an ad unit?
No. To prevent reporting information from being discarded, ad units can't be permanently deleted.
Can I move an ad unit?
No, but you can deactivate or archive the existing ad unit and create a new ad unit with the same code name in the new location. Code names only need to be unique at the same level of hierarchy.
Activate an ad unit
- Navigate to Inventory Ad units.
- Click Filters and select Status is any of Archived.
- Click Apply filters.
- Select the archived ad unit you want to activate.
- Click Activate.
The ad unit (or ad units) you selected and activated are immediately available for use.