Search
Clear search
Close search
Google apps
Main menu

Deactivate or archive an ad unit

Remove ad units you no longer use

Remove ad units you no longer use by marking them "inactive" or archiving them. These actions are not permanent, but can ensure old ad units aren't targeted by users.

This setting affects ad serving
When you deactivate or archive an ad unit, line items specifically targeted to the ad unit stop delivering to the ad unit. Line items targeted to a deactivated or archived ad unit's child ad units continue to deliver, though the child ad units are not available in targeting menus. If the ad unit is still included in your Google Publisher Tags, DFP delivers run-of-network and house line items, even if the deactivated ad unit was a special ad unit.

Deactivate or archive an ad unit

Permissions required
The "Edit ad units, placements, and key-values" user role permission is required to make this change.
  1. Sign in to DoubleClick for Publishers.
  2. Click Inventory and then Ad units.
  3. Use the filter to find and select the ad unit you want to deactivate.
  4. Under the ad unit name, click Edit Edit next to Status and choose one of the options below: 
    • Active: Allows line item delivery to the ad unit and displays it in targeting menus.
    • Inactive: Stops line item delivery to the ad unit and remove it from targeting menus.
    • Archived: Deactivates ad unit and remove it from the list of ad units. 

    Your changes are saved and applied immediately.

Can I delete an ad unit?

To prevent reporting information from being discarded, ad units can't be permanently deleted.

Unarchive an ad unit

  1. In DFP, click Inventory and then Ad units.
  2. Click Filters, and select Status and then is any of and then Archived.
  3. Click Apply filters.
  4. Find and select the archived ad unit you want to unarchive.
  5. Under the ad unit name, click Edit Edit next to Status.
  6. Choose Active to unarchive the ad unit.
Was this article helpful?
How can we improve it?