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Track assignments overview

DFP partner management Track assignments allow you to define a CPM or revenue share agreement with a publishing partner for display or video ads. You can use advanced financial terms to further break down these agreements. There's an option to use a tiered system where different ranges of impressions pay out different amounts. You can also have the pay change for different date ranges. Partner finance reports will reflect the advanced configurations by computing host and partner revenue based on impression tiers or date ranges.

The Track assignment is part of the new DFP partner management system, where you can create multiple assignments under a single partner company.

When to use a Track assignment

A Track assignment defines the impressions or inventory that apply to the revenue share. You can use a Track assignment to:

  • Capture a revenue sharing relationship between you and another publisher.
    For example:
    1. You strike a deal with a blogger that generates a good amount of traffic and aligns with the kind of inventory your salesforce sells.
    2. By representing this blogger, your salesforce can extend its offering of inventory to buyers, and your partner publisher can rely on your salesforce to maximize its sales.
    3. As a result of this partnership, there's a revenue split between you and the blogger.
    4. A "Track" assignment captures this revenue split.
  • Manage owned and operated properties.
    For example:
    1. A single salesforce represents all the inventory for the properties.
    2. You want to track revenue share separately for those properties.
    3. You can set up various Track assignments to account for a revenue split between your salesforce and each of the owned and operated properties.

Track assignments and targeting

You can add targeting to a Track assignment and have multiple Track assignments per partner. As a result, you have the flexibility to capture different revenue share agreements based on inventory even from the same property or website. For example:

  1. You have an agreement with a smaller publisher to get 30% of revenue for all impressions you sell for its home page but only 20% for the rest of its inventory.
  2. You can create two Track assignments for the same partner, each reflecting the revenue share split and targeting the associated inventory.

Track assignments and revenue share

Here are examples of using Track assignments to manage revenue shares by content metadata, by key-values passed in the ad tag, and more:

  • Video creator: Target a Track assignment by a video creator key associated with the content metadata.
  • Video aggregator: Target by a content bundle based on content source from the aggregator.
  • Playback or Syndication: Target by typical inventory information, such as ad units or key-values.
  • 3rd parties with agreements on:
    • The content side: Target by content
    • The inventory side: Track through key-values or IU.

Whether you're representing an external publisher's inventory or managing revenue splits on owned and operated properties, the websites, apps, or properties must be tagged with ad tags that your DFP network generates. This means you need to ensure the pages are tagged accordingly.

Get started with Track assignments

Read the following to learn more about:

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This article is specific to partner management

Partner management might not be enabled in your DFP environment. For more details, talk to your manager or a DoubleClick representative.