Targeting for DFP Mobile In-app
With DFP, you can use all the existing targeting available to web display solutions, plus mobile-specific targeting elements such as:
- Mobile OS targeting, including OS version.
- Device targeting, including make, model, and sub-model of the device.
- Geo-targeting for:
- Carrier-level traffic
- Wi-fi traffic at the country, region, metro area (DMA), city, and postal code (US/CA only) levels.
- Cellular traffic at the country, region, metro area (DMA), and city levels. When augmented by GPS coordinates, you can also get geo-targeting by postal code (US/Canada only).
- Mobile carrier targeting
- Device capability targeting such as ability to make phone calls